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6. Translate into English:

1. Будь-яка компанія, велика або маленька, повинна мати бізнес-план.

2. Він дозволяє вести успішно бізнес та контролювати бізнес.

3. Викладіть будь-ласка суть Вашого бізнес-плану.

4. Поясність, чому компанія обрала цей бізнес.

  1. . Say what sentence seems most important to you in

each paragraph of the text.

  1. . Mark the true sentences (t) and false ones (f), according

to the text. If they are false, say why:

  1. The business plan is a very important document.

  2. The business plan is normally very short.

  3. Only small companies have business plans.

  4. Once a plan has been made it is never changed.

  5. When a business starts it is always run by one person

only.

  1. It is difficult to succeed without having a business plan.

  2. It is quite normal for a company to obtain finance from

a bank without presenting a business plan.

9. Complete the sentences with the following words:

mission statement, summary, business plan, description, products, pricing, management

  1. Without a ..., it is very difficult to succeed in business.

  2. Usually a ... starts with an executive ...

  3. Then a ... of the company usually comes.

  4. Many companies find it useful to have a written ...

  5. The section of ... contains details of the names, ages,

experience and qualifications of the ...

  1. The section of products and ... says how those product

have been priced and how the prices may change in

future.

10. Complete as in the text:

  1. The description says how the company...

  2. This section may also contain...

  3. Then comes a section...

  4. Banks and other lenders will need...

  5. The section on products and pricing describes...

Text 2: Competition and marketing

Here are a few other sections of a Business Plan:

Competition

Competing Companies

This section will describe who the main competitors to your company are and how they might affect the business over the period of the business plan. It might be, for example, that one of the main competitors of the company has announced that they will be launching a new product. This will need to be taken into account in the business plan.

Competitive Advantage

It is necessary to assess very clearly what advantages the company might have over the competition — and what advantages the competitors have. The company might have better quality staff and more modern machin­ery; the competitors might have a better location or better advertising.

Marketing

Regardless of what has been listed under the company's objectives, it is necessary to show those who will read the business plan that the company has developed a marketing strategy which has identified what market or markets the company sees itself as being in, and how it will develop them.

Manufacturing

The heart of most businesses is the manufacture of their products. Such companies will need to state what their plans are for manufacturing, how the capacity will be increased, how machinery will be kept up-to-date, how new technology will be introduced, etc.

Research and development (R & D)

Most companies need to develop their products and their services over time if they wish to keep up with the markets and, if possible, move ahead of their competitors. Whether the company supplies goods or services it will need to research new ideas and then to develop those ideas to the point at which they can be marketed. R&D is expensive, but is absolutely vital. Consumers re­quire the very best in design, convenience and appearance and any company that does not carry out R&D will very soon find itself out of business.