Контрольна робота

З дисципліни________________________________________________________

ПІБ студента(ки)_____________________________________________________

Факультет___________________________курс________група______________

ПІБ викладача______________________________________________________

Дата__________________ Оцінка, підпис_______________________

IIІ Варіант

І.Complete the sentences with the best words. Choose variants a), b), c) or d)

1. What's wrong? Outdoor Advertising:

a) billboard c) city light

b) sign d) leaflet

2. Monika deals with creative briefs, illustrations, because she is __________.

a) Designer c) Marketing Manager

b) Accountant d) Producer

3. We can offer you salary plus _________ for good sales results.

a) Incentive c) Gift

b) Discount d) Commission

4. Audience selected by age, income or status ready to buy our product is __________.

a) target audience c) buyer

b) consumer d) customer

5. ___________Director should be intelligent, creative and accurate.

a) Artistic c) Arts

b) Art d) Art’s

6. What is the shorten form for the program “Three dimensions max”?

a) TDM c) TDMAX

b) 3D Max d) TDiMAX

7. The name or symbol of a company, store, or brand is ____________.

a) Logo c) Brand name

b) Trademark d) Brand

8. Principally, newspapers and magazines belong to_____________.

a) Minor media c) Media news

b) Media planning d) Print media

9. Linda is successful ___________. She creates really great illustrations.

a) Accountant c) Copywriter

b) Manager d) Designer

10. Our _____________ is very clever woman.

a) management c) managing

b) manageress d) manage

11. What is the opposite of «launch»?

a) promote c) sell

b) take away d) advertise

12. What's wrong? Printed advertising:

a) poster c) light box

b) booklet d) brochure

II. What does “Communication Design” mean? Give examples.

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