Контрольна робота

З дисципліни________________________________________________________

ПІБ студента(ки)_____________________________________________________

Факультет___________________________курс________група______________

ПІБ викладача______________________________________________________

Дата__________________ Оцінка, підпис_______________________

І Варіант

І. Complete the sentences with the best words. Choose variants a), b), c) or d)

1. Which is bigger?

a) billboard c) light box

b) poster d) leaflet

2. The use of a well-known person to advertise products.

a) product placement c) product endorsement

b) product lifecycle d) product launch

3. What is the main thing you need for shooting?

a) camera c) glasses

b) mobile phone d) binoculars

4. What is the shorten form for the program “Three dimensions MAX”?

a) TDM c) TDMAX

b) 3D Max d) TDiMAX

5. _____________ capital is very important for our project.

a) Investment c) Invest

b) Investments d) Investor

6. He prefers direct_____________ .

a) marketer c) marketing

b) market d) mark

7. ________ relations is one of the most difficult sector of company’s activities.

a) Publish c) Publicity

b) Public d) Publishing

8. What's wrong? Outdoor Advertising:

a) billboard c) city light

b) sign d) leaflet

9. Mary deals with illustrations, creative briefs, because she is __________.

a) Designer c) Marketing Manager

b) Accountant d) Producer

10. We can offer you salary plus _________ for good sales results.

a) Incentive c) Gift

b) Discount d) Commission

11. Audience selected by age, income or status ready to buy our product is __________.

a) target audience c) buyer

b) consumer d) customer

12. The tendency to always buy a particular brand is _______ .

a) brand management c) brand image

b) brand loyalty d) brand stretching