- •Contents
- •Предисловие
- •Unit 1. Nature of the Work
- •1. Read the passage and guess the meaning of the words in bold.
- •2. Complete these sentences with the words from the text above then translate them into Russian.
- •1. Answer the following questions:
- •2. Match the words to their definition:
- •1. Read the text and write down the questions for these answers:
- •2. Read through the two character descriptions. In pairs discuss which person would be suitable for the post advertised and why. (See Appendix 2 to express your ideas correctly)
- •Internet search
- •2. Read the passage and guess the meaning of the words in bold and then use them to fill the gaps in the sentences below.
- •3. It’s well-known that communication is basic to all Public Relations. Think about alternative Public Relations’ functions in different organizations.
- •1. Look through the questions below and give possible answers. The n read the text “The Industry Today” and check your predictions
- •2. Match the word to its definition and reproduce them in situations of yor own:
- •1. Can you explain what nature is in the work of a pr specialist? Read the text “Nature of work” and find out the answer for the question: what is the nature of work in pr?
- •2. Match the words from the text above with their definitions:
- •4. Agree or disagree (To express agreement or disagreement correctly see Appendix 2):
- •6. Complete the passage with the words missing, and then use the words in the sentences of your own.
- •1. Develop the following points expressing your own opinion (to express your views correctly see Appendix 2):
- •2. Look through the following tips how to make a successful career and add some of your own.
- •Unit 2. Recruitment
- •1. Read the passage and explain the meaning of the words in bold then use them to complete the gaps in the sentences below.
- •2. Read the texts about two women and their attitude to work. Complete the chart for the texts.
- •2. The pr manager is responsible for the five areas of work below. Match them with the typical tasks from each area a-e. Where would you personally like to work?
- •4. Match words from each column to make collocations from the job ads.
- •5. Match the collocations above to their definitions:
- •6. Here are some more jobs and companies involved in marketing and advertising. Match the jobs involved in marketing and advertising to their definitions
- •7. Here is a list of typical work activities of pr man. Discuss it in pairs.
- •8. Each firm contains some necessary job titles. Describe job responsibilities of each job title mentioned below:
- •9. Discuss your job responsibilities with your partner. Here are some phrases to get you started:
- •10. Your friend works in a medium-sized sporting goods company and is telling a new business partner who’s who in the department. Read the dialogue and complete the organigram.
- •11. Complete the sentences with the words from the dialogue.
- •12. Imagine that you work for a large company in your city. Draw an organigram for your company or department. Use the following words and phrases to describe yourself and the people you work with
- •1. Imagine that you are giving a presentation of a very prestigious but still unknown profession – pr specialist at the vacancy fair. Tell the audience about basics of pr.
- •2. What is job satisfaction from your point of view? Does it influence on your choice to apply for a job?
- •2. Look at the advertisement and answer the questions:
- •2. Work with a partner to discuss the following:
- •Do you know what letter of application is?
- •What is the purpose of letter of application when applying for a job?
- •Look through the passage and check your predictions
- •1. Have you ever had an interview? What was it for? How did you feel? What was the result?
- •2. Read the leaflet again. Which of the following ideas are mentioned?
- •3. Find words in the leaflet for someone who:
- •4. In groups, discuss the following:
- •5. Choose the correct heading a-f for each paragraph.
- •6. Read the leaflet again and decide if these statements are true or false.
- •7. Make a list of recommendations for applicants ’How to behave at job interview’.
- •8. Can you guess the missing words in these interview questions? The first letter is given
- •9. Now match questions 1-8 in Exercise 4, to answers (a-h)
- •10. Complete the extracts from the interviewer at a job interview.
- •2 Make up dialogues on the following topics:
- •You are interviewing an applicant for a pr profession
- •You are interviewing Peter Wilson who after 40 years of a full working life and 30 years as managing director of his own company is now retired.
- •Unit 3. Management
- •1 Match the sentence beginnings (1-7) with the correct endings (a-g).
- •2. These words are often associated with motivation. Match each word (1-7) with its definition and use them in the sentences of your own.
- •1. Look quickly through the extract below from a management book on motivation.
- •Motivation in the workplace
- •1. How quickly ca you find the answers to these questions?
- •What makes you tick?
- •2. Read the article again and choose the best sentence from a-g to fill each of the gaps. Do not use any letter more than once.
- •1. Before reading the text “When work is stimulating?” discuss the following questions in your group, then read the passage and prove the predictions.
- •2. Opinions differ about what is the best way to manage and motivate employees. Which of the following statements do you agree with? Discuss your ideas.
- •2. Read this text again. Are these statements true or false?
- •3. Match the words from the text with similar meanings. Reproduce them in the situations of your own.
- •1. Share your opinion on the following questions.
- •1. Complete the tips for effective leadership below with the following verbs.
- •1. What makes a good manager from your point of view? Are there any receipts to become a good leader? Read the article below and check your guesses.
- •1. Think of the functions managers should carry out. Discuss your ideas with your partners.
- •2. Complete the following sentences with these words. Translate the sentences you create into Russian.
- •3 The text contains a number of common verb-noun partnership (e.G. Achieve objectives, deal with crises, and so on).Match up these verbs and nouns to make common collocations.
- •1. Discuss the following questions with your partner.
- •Unit 4. Ethics. Сompany culture
- •1. Read the passage and guess the meaning of the words in bold and use them to complete the gaps in the sentences above.
- •1. You have started working for a new company. Do you:
- •2. Match the word and its definition and reproduce them in the sentences of you own.
- •3. Find the synonyms to the words in bold in the text.
- •3. Complete the quotes with one of the words or phrases
- •1. Complete the text below using the words and phrases below. Use each word or phrase once only.
- •1.Work with partner. What do you think a company might include in its code of ethics? Then read the first paragraph of the article below and compare the writer’s answers with your suggestions
- •2 Read the full article and the questions on page. For each question 1-6, mark one letter (a, b, c or d) for answer you choose. Ethics count
- •3. Find words or phrases in the text which have these meanings.
- •1. Work with a partner. Discuss the benefits of doing voluntary work in the company’s time for these three groups.(See Appendix 2 to make your speech persuasive)
- •2. Discuss these examples of bad manners. Which ones do you think are especially bad? Why?
- •1. Read the article and find six examples of bad manners. Which three examples of bad manners is the company trying to stop?
- •2. Read the article again and answer the following questions
- •3. Complete the text with the following words. Translate the text you get into Russian.
- •Unit 5. Business across cultures
- •1. Look carefully at the text above. Which word combination with “culture” describes each of the following?
- •1. Read the text below about The Centre for International Briefing, which runs training courses for business people traveling to other countries, and complete the paragraphs using the sentences below.
- •2. Match the words from the text with the corresponding definitions. Then find the sentences with these words in the text and translate the sentences into Russian.
- •3. Complete the passage using words from the Exercise 2 in the correct form.
- •1. In pairs think of the following questions. Imagine that you aredelivering a lecture for businessmen who work with foreign partners. (To be a good lecturer consult Appendix 1 and Appendix 2)
- •1. Read the extract about Busyville and tick the things the visitor to Busyville does right and put a cross by her mistakes.
- •2. Here are some areas of potential cultural misunderstanding. Read them carefully and define which points mentioned the following passage refers to.
- •2. Read the following actions taken by businesspeople to make contacts in Korea and Egypt. Decide whether each action is a good idea.
- •An office party
- •2. Circle the words that are most similar in meaning to the words in italics.
- •3. Answer the following questions and share your answers with a partner.
- •4. Read the following list of expectations. Put an m to those of Bill Morris and an у to those of employees.
- •Unit 6. Adevertising. Brands
- •2. Look at the following advertising activities. Can you add any?
- •3. Answer the questions about you or people you know:
- •1. Read the passage and guess the meaning of the words in bold. Then use the words to complete the gaps in the sentences below
- •1. Read the text» What is promotion?” and answer the questions:
- •What is promotion?
- •Importance of Advertising
- •2. According to the text are the following statements true or false?
- •3. Match the words from the text above to their definitions and find the sentences with these words from the text and translate them into English:
- •4. A) Find in the text the English equivalents of the following words and phrases:
- •1. Read the passage and guess the meaning of the words in bold.
- •1. What are the main techniques advertisers use to persuade us to buy something?
- •2. Have you bought anything when you didn't really want to?
- •1. Match the words with their definitions. Then translate the sentences from the text to check if you understand the new words correctly.
- •1. Look at the following tips for setting an advertising strategy. Do you think that they are the key points to create the perfect ad? Can you add anything else?
- •2. Study the following table
- •3. Look at the steps involved in organising an advertising campaign and put them in the correct order.
- •4. Match the two parts of phrases to make collocations, then use the collocations to complete the sentences below.
- •1. Read this article from the marketing trade publication about choosing an ad agency. Render it in Russian.
- •2. Read the text again and discuss the questions below.
- •2. Analyze different types of ads and find the examples of the successful and not successful ads.
- •Presentation
- •Introduction
- •Introducing sub-topics
- •Speech Patterns
- •I. Phrases to introduce personal opinion
- •II. Phrases for asking someone for the opinion
- •III. Phrases to express personal attitude (agreement, disagreement, confidence etc)
- •VI. Phrases to express neutral attitude
- •List of literature
2. Read the article again and answer the following questions
What reason do office workers give for their bad manners?
Why is it impossible to answer a mobile phone during a meeting?
Are people today more polite than they were 20 years ago?
What are some organizations doing to improve workers’ manners?
What are the benefits of avoiding bad manners at work?
3. Complete the text with the following words. Translate the text you get into Russian.
Admit, avoid, ignore, introduce, invest, improve, respond |
A recruitment firm gives this advice to new workers:
It is important to _____ time in your relationships with others at work. Get to know the people who work near you: _____ yourself to them and tell them something about yourself. If people ask you for help, always _____ positively. Don’t _____ emails or phone calls just because you are busy. If you make a mistake, it is better to _____ it and then apologise. When things go wrong, stay calm and _____ shouting and using bad language. Remember, good manners help to _____ your working environment, and you will find you can your work more.
Follow-up
Do you have experience of the bad manners described in the article? How do you feel when other people show bad manners?
Do you agree that “courtesy is no longer respected” and “it’s stuffy to be polite”? Why? Why not?
CHECK ZONE
Now you are an expert on work culture. Before going to the international level, check what you remember. Translate the sentences below into English.
1. В этом коллективе просто невозможно работать! Здесь нет никаких понятий о приличии! Рабочая обстановка нездоровая, тут принято кляузничать, влезать в личную жизнь сотрудников и собирать сплетни. Мне кажется, что руководитель должен обращать внимание на атмосферу в коллективе.
2. Наш новый генеральный директор собрал всех менеджеров высшего звена и изложил новый этический кодекс компании. Он считает, что регламентированные нормы позволят наладить работу и приведут к успешным результатам. Теперь в компании вводится строгий дресс-код (исключительно деловые костюмы), вводится система штрафов за несоблюдение режима работы и ограничиваются перерывы в течение рабочего дня.
3. Недавно прочитала статью про одну компанию, которая попала в эпицентр скандала и окончательно испортила свою репутации на радость конкурентам. Руководитель компании был пойман на взятке должностному лицу. Когда этот случай получил широкое освещение в прессе, то выяснилось, что эта компания действовала нечестно, распространяя сплетни про своих конкурентов.
4. В нашей компании приветствуется работать больше, чем положено. Если вы уходите домой ровно в 5, когда официально заканчивается рабочий день, то это считается моветоном. Сначала меня это просто выводило из себя, но когда я получила премию за сверхурочную работу, то подумала, что в этом определенно есть смысл.
5. Недавние исследования показали, что сотрудники компаний все чаще демонстрируют плохие манеры на своих рабочих местах. Опаздывать на встречи, разговаривать по телефону во время переговоров, нецензурно выражаться стало нормой поведения. Интересно, какой будет следующий виток в развитии корпоративной этики?
TIME TO TALK
In small groups hold a brainstorming meeting to decide how companies can help interns to adapt to their work culture. Design a set of guidelines for supervisors of interns. Then present your guidelines to other groups. (See Appendix 1 and Appendix 2 to make your presentation logical )
Surfing the World web find the information about corporate culture in different countries, paying special attention at national peculiarities. (See Appendix 1 and Appendix 2 to make your presentation logical