Suleyman Demirel University

Faculty of Economics

Coursework

Marketing strategies

Instrusctor: Ramiz Akhmedov

Prepared by: Assel Magizova

Group: Finance 2 B

Almaty 2010

Contents

Introduction

1. Marketing strategy

1.1. Key part of the general corporate strategy.

1.2. Marketing mix

1.3. 4 P’s

2. Tactics and actions

2.1. Advertising

2.2. Channel marketing

2.3. Internet marketing

2.4. Promotion

2.5. Public relations

3. Types of strategies

3.1. Porter generic strategies

3.2. Real-life marketing

3.3. Strategic models

3.4. Marketing plan and it’s objectives

Conclusion

References

Introduction

Marketing strategies explain how the marketing function fits in with the overall strategy for a business. Examples of marketing strategies could be. Once a strategy has been identified, then the business must develop an action to turn the strategy into reality. The starting point for this plan is the setting of marketing objectives.

Marketing objectives are the specific targets for marketing set by the business to achieve their corporate objectives. It is important for a business to set marketing objectives because managers can then have targets for their work. They can then measure more effectively the success or failure of their marketing strategies to achieve these objectives.

It's true businesses are pulling their marketing budgets and as a result they are going to see a decrease in sales, while their competitors will continue to market and see growth during these difficult economic times. Learn the importance of marketing during a recession and gain the information you need to do it effectively and at low to no cost.

Explore strategies and techniques that you can use on the Internet that will enhance and support your business's overall marketing objectives. Learn how to conduct banner promotions, generate targeted online traffic, positioning your content, and over all brand awareness.

Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy should be centered around the key concept that customer satisfaction is the main goal.

Key part of the general corporate strategy

Marketing strategy is a method of focusing an organization's energies and resources on a course of action which can lead to increased sales and dominance of a targeted market niche. A marketing strategy combines product development, promotion, distribution, pricing, relationship management and other elements; identifies the firm's marketing goals, and explains how they will be achieved, ideally within a stated timeframe. Marketing strategy determines the choice of target market segments, positioning, marketing mix, and allocation of resources. It is most effective when it is an integral component of overall firm strategy, defining how the organization will successfully engage customers, prospects, and competitors in the market arena corporate strategies, corporate missions, and corporate goals. As the customer constitutes the source of a company's revenue, marketing strategy is closely linked with sales. A key component of marketing strategy is often to keep marketing in line with a company's overarching mission statement.