Vocabulary to Text 2

1. environment n окружающая среда

2. essence n сущность, существо вопроса

3. external adj внешний

4. be aimed at smth быть нацеленным, направленным на что-либо

5. long-range adj долгосрочный, перспективный

6. choice n выбор, альтернатива

7. determine v решать, определять, устанавливать

Syn.: determine, settle

8. take into consideration принимать во внимание

9. implementation n осуществление, реализация

Syn.: realization, accomplishment

10. coin n монета

11. survival n выживание

12. span of control предельный объем ответственности, норма выживаемости

13. master v 1)овладевать, усваивать, 2) достичь мастерства в чем-либо

14. vital adj важный, существенный, насущный

Syn. : significant

Exercises to Text 2:

Exercise 1. Match the words in two columns and translate them:

1. special 1) efforts

2. long-range 2) class

3. basic 3) perspective

4. internal 4) priorities

5. long-term 5) problems

6. ruling 6) parts

7. external 7) questions

8. individual 8) resources

9. strategic 9) system

10. main 10) planning

11. information 11) goal

Exercise 2. Give English equivalents to the following words and collocations:

1)осуществлять, выполнять планы; 2) мотивация по результатам; 3) определять стратегические приоритеты; 4) оценивать результаты; 5) надлежащие, соответствующие изменения; 6) хорошо известно; 7) две стороны одной монеты; 8) долгосрочная перспектива; 8) способность эффективно конкурировать; 9) движущая сила.

Exercise 3. Give Russian equivalents to the following words and collocations:

1) changing environment; 2) to achieve objectives; 3) a choice of techniques; 4)chain of actions; 5) internal resources; 6) operational management; 7) external resources; successful running of business; 8) business environment; 9) ruling class; 10) professional competence.

Exercise 4. Find in the text words which are synonyms to the following words:

1) option, alternative; 2)method, means; 3) to accomplish; 4) to define, to identify; 5) total, whole; 6) to be proficient; 7) to carry out; 8) measures, arrangements; 9) skill, mastery.

Exercise 5. Put the words in proper places:

a) Shaped out, b) advantage, c) mini-strategy, d) the policy and objectives, e) operational, f) span of control, g) determines, h) concerned with, i)category of people, j) objectives, k) success, l) social; m) coordination

1. The ____________ management is concerned with company’s internal resources.

2. Management can be seen as functions, as a _____________ , as management organ, as a process.

3. __________ represent what a company has to achieve.

4. The organizational policy is ___________ of combination of objectives and ________ factors.

5. Strategic management __________ the company policy in a whole.

6. _________ is the result of doing the right things.

7. Top managers develop ___________.

8. ___________ refers to the number of subordinates of a manager.

9. The essence of functions of strategic management is ___________ of all individual efforts for achieving company’s objectives.

10. _________ of a company is its mission, objectives and strategic priorities.

11. The strategic management is ___________ the external resources.

12. The strategic management principle is to achieve a sustainable competitive ___________.