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  1. Practice the pronunciation of the following words. Translate them into Ukrainian:

cellular, demand, mobility, multimedia, mobile, foreseeable, current, entertainment, consumption, tier, personalized, investigations, medium, bitrate, consumer, commerce.

  1. Memorize the following words and word combinations:

cellular mobile telecommunications – стільниковий мобільний зв’язок

multimedia services – мультимедійні засоби

timeframe – структура

platform – платформа, комп’ютерна система

consumer – споживач

consumption – споживання

delivery – доставка

service provider – оператор

tier – ряд

deliver – поставляти, передавати

  1. Read and translate the text: Mobile Multimedia Service

The usage of cellular network is becoming increasingly popular and more diversified. As pointed out earlier, mobile phones are extremely common today. In the near future or even tomorrow there would be more devices that use the cellular network. Who knows, in the future we might be carrying a hand held device that displays the contents of newspapers and magazines. All these new inventions would require the existing cellular network to be improved. One of the most important improvements is to create a single global standard for cellular network to transmit all forms of information. This would allow information to be transmitted throughout the world and eventually make the world smaller and more united.

Cellular mobile telecommunications and the World Wide Web are growing at an exciting pace. The users will demand the combination of mobility and multimedia services in a foreseeable timeframe. Multimedia content increases and differentiates with changing information society, and an even richer variety of audio, visual, and text-based information will be required in the future. IMT-2000 - International Mobile Telecommunications - the family of 3rd generation systems will provide these services. UMTS is a member of the IMT-2000 family. Its standardisation has set a new paradigm of timely market driven standardisation, in global partnership of standardisation bodies.

In order to understand the role of next generation wireless services in the broader technology landscape, it is important to understand the current state of the Internet industry and other enabling technologies that shape its development. The Internet is transitioning from an inexpensive medium for advertising, marketing, and customer support to a common platform for transactions and business applications. At the same time, technological and commercial developments are melding together information, communications, commerce and entertainment into one large, consolidated industry. Part of the reason for this evolution is because more consumers are accessing the Internet using multiple devices and over multiple communications networks. They are also changing their behavior and consumption patterns. In addition, tools and facilities are available that improve the consumer Internet access experience. These factors have created a number of opportunities and challenges for business as they develop their Web presence to better serve their customers.

Wireless access to the Internet is going to drive the overall development of the Internet for several reasons:

    • Wireless allows service providers and Internet businesses to increase their mobile culture and total service consumption;

    • The mobility and immediacy offered by wireless allows Internet content delivery and commerce to be non-location-specific;

    • The person-specific nature of wireless allows companies to develop customer profiles that enable them to narrowcast and distribute better value-added information to customers; and lastly

    • Location-based facilities and services provide another tier of customer knowledge that allows Internet businesses to deliver "context" specific services that also improve customer value.

In short, wireless is an opportunity for Internet businesses to learn more about their customers, understand their customers' consumption patterns, strengthen their customer relationships and provide more personalised services. This is a critical component of Internet business strategies and what wireless Operators/service providers bring to the table in a full Internet solution.

At the start of the year 2000 the global mobile market counted 470 million cellular users, Internet approx. 260 million users. The Internet will reach a huge mass market size very soon and this will become the base for the launch of its services on the mobile side.

The investigations in the UMTS Forum have shown, that medium/high bitrate services and applications will play a dominant role in future mobile communications.

In the year 2007 the mobile multimedia traffic will already play a significant role in relation to speech traffic. However, in the year 2010 mobile multimedia traffic will far exceed speech.