II. Прочитайте следующий текст, выберите подходящее слово из таблицы и заполните пропуски:

Recent research at business schools in the USA has shown that traditional management styles are rapidly becoming obsolete. In the traditional model, senior management exercises its ¹_____________ to ensure that decisions are carried out by ²_____________ at lower levels of the company ³_____________. However, in today’s rapidly evolving business environment, it has become clear that ⁴_____________ is something that all managers will have to live with and adapt to. In the modern digital organisation ⁵_____________ is no longer restricted to senior managers, and employees are not expected to blindly ⁶_____________ orders from above. Because of the increasing complexity of business, managers have had to ⁷_____________ tasks to people at lower levels and to ⁸_____________ them to take the necessary decisions. It has become a system where what you achieve, in other words your ⁹_____________, is what determines not only the respect that other people in the organisation have for you but also how you are ¹⁰_____________ for the work that you accomplish. As one manager puts it, Today you have to be very careful about what you say to someone who works for you because tomorrow that same person could be your boss!'

initiative relationship communication scheduled decision-making measured

knowledge rewarded operate authority value gesture

obey subordinates signal partners delegate custom

reward hierarchy infer headquarters familiarise culture

empower change education etiquette performance bosses

III. Прочитайте название текста и скажите, о чем в нем пойдет речь:

5.2.GUESS WHO WANTS TO MAKE A SPLASH IN WATER

First came the Cola Wars. Next, the Juice and Iced Tea Wars. Now beverage giants Coke and Pepsi are about to fight another beverage battle: the Water Wars. And the market may never be the same. The $4.3 billion bottled-water business has been divided among countless small regional players producing brands such as Alaska Ice Age Premium and McKenzie Mist. There are a handful of premium brands such as Evian and Perrier. But the biggest, Poland Spring, has only a 7.5% share. And with bottled-water consumption increasing 10% annually -triple the growth rate of the much larger but more mature soda business - it's a tempting market for both Coca-Cola Co. and PepsiCo Inc. Pepsi jumped in two years ago and its Aquafina brand has become one of the top 10 brands. Now Coke is taking the plunge. Dasani, which Coke plans to unveil on February 19, isn't the product of some newly discovered spring but municipal tap water that is purified and distributed by Coke bottlers. Coke says it plans to tiptoe into water "to be careful that we don't replace high-margin soft drinks with low-margin water," as CEO M. Douglas Investor has put it. But analysts nonetheless expect the Atlanta-based beverage giant's entry to cause massive shifts in the US water business. "Coke will be a big player - and fast," says Gary Hemphill, vice-president of Beverage Marketing Corp, a New York research firm.

Indeed, analysts predict that Coke's move will dramatically hasten the consolidation already occurring in the water business. At risk are Vermont Pure, Evian, Naya and the dozens of bottled-water makers that are currently distributed by Coke's vast network of bottlers. Naya, for instance, depends on Coke distributors for 60% of its sales. Also vulnerable are thousands of small regional players that can't match Coke's marketing tactics. Whispering Springs Inc., which only distributes its product within a 40-mile radius of its headquarters, has already felt Coke's power, says company president Rebecca Kelly. A Coke bottler who was distributing another Indiana water offered retailers a free cooler to stock the product, and merchants expected Kelly to do the same. "We couldn't afford that, so it costs us a couple of accounts," she says. . It's one thing to convince consumers that Coke's secret formula is unique, but it may have a harder time proving that its water is the real thing. And it could turn out that Coke's success as a purveyor of soda could give it an image problem among consumers who buy water as a healthy alternative to the fizzy sweet stuff. "When you think of Coke, you don't think of water," notes Stephen Monaco, beverage buyer for Peach Food Stores, a Massachusetts-based chain of 136 stores. Monaco has already dropped Aquafina. The Pepsi product, which like Dasani is treated local water, did not outsell a half-dozen other brands he stocked. He offered to keep selling Aquafina if he could stock it in the coolers the soda giant had provided. Pepsi refused; it didn't want to sacrifice cola space for water. For Coke and Pepsi, that's the dilemma how to give water a place on the shelves and in the grocery bags without displacing soda sales. But they have managed that trick with teas and juices And given the gusher of demand for water, Coke and Pepsi won't retreat.