5.Business trips

Do the companies quiz.

Which company:

1 began in 1865 as a forestry and power business?

a) Ericsson b) Nokia c) Motorola

2 produces the most successful toy in history?

a) Disney b) Fisher-Price c) Mattel

3 has its head office in San Francisco?

a) Levi-Strauss b) Nike c) Calvin Klein

4 buys more sugar than any other company in the world?

a) Nestle b) Coca-Cola c) Suchard

5 employs more people than any other company?

a) Wal-Mart b) Siemens c) General Motors

6 has the largest factory in the world?

a) Boeing b) Ford c) Sony

7 was started by Ray A. Kroc in 1955?

a) Burger King b) Kentucky Fried Chicken c) McDonald's

8. What famous companies come from your country? What do they do or make? (8)

9. Describe the companies.

These sentences describe two companies, Autotech and Green Fingers.

AUTOTECH - a large car-parts company

GREEN FINGERS - a small garden-products company

1 John Smith started Autotech in 1960.

2 It has a workforce of 2,500.

3 Autotech exports to over 12 countries.

4 It manufactures car parts.

5 It introduces one or two new components each year.

6 It employs about 35 people.

7 Green Fingers sells some of its products abroad.

8 It makes garden products.

9 George and James Hawkins began Green Fingers in the 1920s.

10 Green Fingers supplies the gardening industry.

11 It launches 12 new products a year.

12 Autotech provides components for the car industry. (12)

6.Markets

Complete the sentences below with the words from the box.

export mass mature niche profitable share unattractive

1. .. ....... markets are usually harder to enter than home markets.

2. A ……..market does not have many buyers, but it can make good profits for companies.

3. Last year, our company increased its ……….market to 18%.

4 . Levi's jeans sell in a ………..market.

5. Qatar is a ……..market - it allows companies to make a lot of money.

6. The market for mobile phones is a ……market. It isn't growing as fast as before.

7. If a market is……, companies don't think it's good to enter. (7)

1. Match the beginnings of the sentences (1-5) with their endings (a-e).

1 A new market a) is large.

2 A growing market b) allows companies to make money.

3 A profitable market c) is good to enter.

4 A big market d) is getting larger.

5 An attractive market e) is at an early stage. (5)

Match the adjectives in italics in Task & with their opposite meanings (a-e).

a) unattractive b) unprofitable c) mature d) declining e) small (4)

2. Match the beginnings of the sentences (1-5) with their endings (a-e).

1. Coca-Cola is a mass market product; it … a) is a small but often profitable market.

2. Selling special-interest holidays is a niche market; it … b) is outside the producer's country.

3. Rolex watches sell in a luxury market; they are … c) is in the producer's country.

4. An export market d) high-quality and expensive goods.

5. A home market e) sells to large numbers of people. (5)