1. Match the following English equivalents with the underlined expressions from the text:

product range; output ; temptation ; core product; Vice-president for corporate development; incur losses; script; company policy; follow the philosophy ; after all ; to recover ; to focus/ concentrate on; bricks, environment; target customers; theme builder; excessive; cartoon; originate from; to take measures; to recover; excessive diversification; intellectual property; sales volumes.

2. Complete the following sentences:

1) Lego company is one of the world leaders in...

2) The company was founded in... by...

3) Its core products include:...

4) The company began to lose its target customers because....

5) Lego had to close down of its production lines to…

6) Today his company’s strategy is the following:…

3. Revise Reported speech. Translate the following sentences into English reporting them at the same time:

1) «Искушение попробовать такой брэнд, как Lego, в разных областях всегда велико», -сказал Вице-президент компании.

2) Он утверждал: «В то время мы не обладали необходимым опытом в этом направлении. Мы понесли убытки».

3) «Прибыль для нас - это приятный побочный результат производства хороших игрушек», - отметил он. В конце концов название Lego происходит от датского leg godt –«играй хорошо».

4. Analyze the text according to the following directions:

1. Formulate the main problem of the article

2. Give an outline of the text

3. Identify the main ideas of each part- the topic sentence(s)

4. Develop these ideas using examples and supporting information

5. Make a summary of the text

6. Express your own opinion on the problem discussed in the article

5. Render the text according to the following plan:

• Introduction

• Main body

• Conclusion