VIII. Read the description of a language training market. Answer the

questions.

In Paris, 500 organizations offer language training to companies. However, 90 per cent of sales are made by the top five language training organizations. The market is not growing in size overall. Organization A has 35 per cent of the market, and faces stiff competition from B, which has about 25 per cent of the market, and from C,D and E, who each have 10 per cent, but who are trying to grow by charging (назначать цену) less for their courses.

1. How many competitors are there in this market?

2. Is competition in the market strong?

3. Who is the market leader?

4. Who are the two key players?

5. Who mainly makes up (составлять) the competition, from the market leader’s point of view?

6. If one competitor increases its market share, can the others keep their market

share at the same level?

Oral Task: Speak about advertising and marketing.

Recruiting people How Companies Fill Job Vacancies

The process of finding people for particular job is recruitment or hiring. Human resources departments or personnel departments deal with recruitment. Companies may hire employees directly or use employment agencies.

Many people looking for work read job vacancies advertised in newspapers by companies and employment agencies. To reply to an advertisement is to apply for a job and to become a candidate or an applicant. The candidate writes an application, or fills in the company’s application form, and sends it along with the curriculum vitae (CV) and the letter of application by email. It is necessary to give the names of two people who can write references. If the candidate’s qualifications, experience and abilities match the job description the person might be short-listed, that is selected to attend an interview.

Vocabulary

to recruit=to hire=to employ – нанимать

employment agency – агентство по найму

to apply – обращаться с просьбой, подавать

заявление

job vacancy – вакансия на рабочее место

applicant – претендент на должность

application – заявление

application form – анкета поступающего на работу

curriculum vitae = resume – резюме, краткая информация о работе,

образовании и т.д.

reference – рекомендация

ability – способность

qualifications – документы об образовании

experience – опыт

to match – подходить, соответствовать

to be short-listed – быть внесенным в окончательный список

I. Match the words to their definitions

1. interview	a. a person who applies for a job
2. letter of application	b. information of goods, services, jobs, etc. offered or wanted
3. reference	c. a list of choices selected from a longer list
4. applicant (candidate)	d. a meeting in which someone is asked questions
5. advertisement	e. a letter from a person who intends to apply for a job
6. application form	f. a printed form with questions
7. short-list	g. a statement or letter that describes a person’s character and skills
8. curriculum vitae	h. information about a person’s education and work experience
9. application	a formal request