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6. Give Russian equivalents to the following words and expressions:

personal behavior, to establish relations, to prepare for negotiations, cultural differences, monkey business.

7. Fill in the chart with family words. Translate them into Russian.

Noun

Verb

Adjective

Adverb

relate

busy

differ

culture

passion

prefer

highly

8. Translate the passages of the text in written form beginning from “Unlike European” up to “possible time”.

9. Write a short summary of the text of no more than 250 words using the guidelines on page 6. Unit IV. Media

Text 1.MEDIA AND SOCIETY

1. Answer these questions:

- What is the mass media?

- What forms of the mass media arc most influential today?

- What problems and issues are connected with the mass media?

2. Read the text and check if you were right. Media and society

The mass media is a significant force in modern society. Sociologists refer to this as a mediated culture where the media reflects and creates culture. Communities and individuals are bombarded constantly with messages from a multitude of sources including TV. Billboards, and mag­azines, to name a few. These messages promote not only products, but moods, attitudes, and a sense of what is and is not important.

In modern society the availability of the mass media has significantly increased. The media output is highly diverse with TV shows, paper ar­ticles, radio programmers, advertisements aimed to please all ages, in­comes, backgrounds, and attitudes. This widespread availability and ex­posure makes the mass media the primary focus of most sociological discussions. The main concerns of sociologists are as follows: privacy, freedom of expression, censorship, morals, ethics, and the others.

More recently, the Internet has increased its role exponentially as more businesses and households "sign on." Although TV and the Internet have dominated the mass media, movies and magazines—particularly those lining the aisles at grocery checkout stands—also play a powerful role in culture, as do other forms of the media.

What role does the mass media play? Legislatures, the media execu­tives, local school officials, and sociologists have all debated this contro­versial question. While opinions vary as to the extent and type of influ­ence the mass media wields, all sides agree that the mass media is a per­manent part of modern society.

Vocabulary Notes

Legislative -законодательный

Executive - исполнительный

Availability - доступность

Billboard – рекламный щит

Censorship - цензура

Although - хотя

Background - заслуги

grocery checkout – бакалейная витрина

3. What is the main idea of the text and the key points of the passages?

4. Write down all the words referring to such issues as:

a) availability of the mass media, b) aimed to please, c) freedom of expression.

Read out the sentences they are used in and translate them into Russian.

5. Look back at the text, find out and write down the answers to the following questions.

-What role does the mass media play in modern society?

-Are TV shows aimed to please all the ages?

-What makes the mass media the focus of sociological discussions ?

-Do the massages promote products or attitudes?

6. Give Russian equivalents to the following words:

legislature, influence, privacy, to be bombarded, controversial.

7. Fill in the chart with family words. Translate them into Russian.

Noun

Verb

Adjective

Adverb

part

please

available

freedom

express

powerful

recently

8. Translate the passages of the text in written form beginning from “In modern society” up to “the others”.