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Exercises

1.Complete each sentence with a word or phrase from the box.

■ accordingly ■ auction ■ degree

■ discount ■ discrimination ■ guesswork

■ in bulk markup price ■ pensioners

■ retailers ■ risk-taking ■ wholesaler

1.Some people like dangerous sports because they enjoy.......................

2 In an......................, the item for sale is sold to the customer who offers the highest price.

3 The......................is the extra money shops add to the value of something in order to make a profit.

4 In the past, forecasting the weather was just …………….

5 When you are in a formal situation, you have to dress and behave.......................

6 In the winter sales the shops often give a ......................ofupto50°/0.

7 When you buy......................, you buy very large quantities of something.

8......................is when you treat some people differently to others.

9......................are people who sell things.

10 A......................is a company that buys large

quantities of goods from factories and sells them on to shopkeepers.

11 To what......................you do something, means how much you do it.

12 Because retired people usually receive a pension, they are often called.......................

2. Now read the text again and choose the kind of price discrimination that matches these descriptions.

1 A different price is charged to each customer.

A first degree

B second degree

C third degree

2 It helps make products and services more affordable to some people.

A first degree

B second degree third degree

3 It rarely happens in real markets.

A first degree

B second degree

C third degree

4The price falls as quantity rises.

A first degree

B second degree

C third degree

5 It happens on the Internet.

A first degree

B second degree

C third degree

3 Now listen and complete the summary with words or numbers.

The online auction site eBay was started in (1)D......................by Pierre Omidyar. He started it as a (2).......................but it became a huge

business. On eBay, sellers show what they have and buyers make (3)......................for the item. The highest bidder wins. The system is an example of (4)......................degree price discrimination and it is very successful. Worldwide, the website has (5)......................users. It trades $1,500 worth of goods every (6).......................The most expensive

item sold on eBay was an (7).......................It sold for $(8).......................

4. Discuss these questions with your partner.

-» Do you think consumer surplus is a good measure of welfare?

-» Is price discrimination fair?

-» Would you ever buy something at an auction or on the Internet?

5. Give a two-minute talk on price. First make notes below on the following.

-» What is market price?

-»What is consumer and producer surplus?

-»What is price discrimination and why do producers use it?

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