1. Найти русские эквиваленты к английским словам и выражениям:

1. negotiation	а. перевешивать
2. addition	b. серьезный
3. decent	с. довольно
4. issue	d. дело
5. dramatic	e. дешевый
6. institution	f. низкооплачиваемый
7. properly	g. поглощение
8. provide	h. переговоры
9. severe	i. главным образом
10. affair	j. подходящий, приличный
11 . to outweigh	k. вступление, дополнение
12. fairly	1. предоставлять, обеспечивать
13. mainly	т. впечатляющий
14. low wage	п. учреждение
15. low cost	о. проблема, вопрос
16. take over	р. правильно, как следует

2. Найдите предложения, содержание которых не противоречит информации, изложенной в тексте:

1. Globalisation increases the power of governments.

2. Globalisation increases competition among companies.

3. Globalisation could lead to employment problems in the West.

4. Globalisation prevents governments from controlling their welfare system.

5. It takes Fortune Garments more than a month to accept an order and to deliver the goods to the customer.

3. Расставьте предложения в правильном порядке в соответствии с текстом:

1. Companies are searching for new markets to reduce their expenses.

2. Having become global clothing company is facing new problems.

3. Competition in a global market makes companies order their affairs more carefully.

4. In some countries, international companies influence Governments' actions.

5. New markets are going to be found in the East.

КОНТРОЛЬНАЯ РАБОТА №2

Задание №1

Составьте предложения из следующих групп слов, употребляя глагол в

одном из времен: Past Indefinite, Present Perfect.

1. Calvin Klein / be / a leading fashion designer/ since the mid-1970s

2. in the past/ he/ take/ a passive approach/ to the counterfeit problem

3. how many letters/ the agency/ receive/ today?

4. McDonald's/ launch/ a new promotional campaign/ two weeks ago

Задание №2

Откройте скобки. Поставьте глаголы в Past Simple или в Present Perfect.

I'm worried about the sales of the range of fragrances we (launch) two years ago. In the fist year, sales (increase) steadily. However, since the beginning of this year, sales (fall) by almost 10%.

The reason for this is clear. Several films in SE Asia copy our designs and are now flooding the French market with them. This (become) a serious problem.

Last month, I (organise) a team of investigators. Up to now, they (find) many counterfeit goods, which the police (seize) and impounded. Yesterday, I (contact) several firms who (inform) me that they (have) similar problems. They all (lose) sales because of counterfeiting.

Задание №3

Переведите предложения на английский язык, употребляя времена Past

Simple, Present Perfect.

1. У компании Проктер и Гэмбл в этом году появились серьезные иностранные конкуренты.

2. Фармацевт по имени Джон Пембертон изобрел напиток Кока-Кола.

3. Цены упали в прошлом месяце, но сейчас они снова поднялись.

4. Билл потерял работу. Теперь он безработный.

Задание №4

Раскройте скобки, уцотребляя глаголы в страдательном залоге времен Present Simple, Past Simple, Future Indefinite.

1. Millions of cars (to export) from Japan every year.

2. The new strategic plan (to develop) a year ago.

3. The details (to discuss) at the meeting that will place at the end of the month.

4. The production of oil (to increase) by 10% next year.

5. Large companies (to organize) into several large departments, sometimes even divisions.

Задание № 5

Переведите предложения на русский язык, обращая внимание на использование страдательного залога.

1. The book is very popular because very important problems have been touched upon.

1. His books will be referred to by all those who work at this problem.

2. The date was agreed upon by all the participants of the negotiation.

3. The project is much spoken about.

4. I'm sure he'll be listened to with great attention.

Задание №6

Переведите глаголы в скобках на английский язык, употребляя их в

требующемся времени в страдательном залоге.

1. Very important questions (затрагивать) in this article.

2. No positive agreement (приходить к, достигать) yet.

3. Company targets (определять) every year.

4. The companies in Europe traded exceptionally well during the year and new products (представлять).

5. All relevant information about the meeting (представлять, снабжать) in advance.

Задание №7

Переведите предложения. Определите исчисляемые и

неисчисляемые существительные.

1. Gold is more expensive then silver.

2. Passengers learnt that their luggage was lost.

3. The news is really exciting.

4. I need an assistant to carry out experiments.

Задание №8 Выберите правильный вариант.

1. Could you help me carry my luggage\ luggages.

2. What are\ is the latest news?

3. We need information\ informations from you.

4. You've bought a nice, car, Your money is/are well

5. They booked accommodations\ accommodation in advance.

Прочитайте текст и выполните задания к тексту. Outdoor advertising

The world of outdoor advertising billboards, transport and «street furniture» (things like bus shelters and public toilets) -is worth about $18 billion a year, just 6% of all the world spending on advertising. But it is one of the fastest growing segments, having doubled its market share in recent years.

Outdoor advertising's appeal is growing as TV and print are losing theirs. The soaring costs of TV are prompting clients to consider alternatives. Dennis Sullivan, boss of Portland Group, a media buyer, calls outdoor advertising the last true mass-market medium. It is also cheap. In Britain, a 30-second prime-time TV slot costs over $100 000. Placing an ad on a bus shelter for two weeks works out at about $150.

Adding to its attraction has been a revolution in the quality of outdoor displays. Famous architects such as Britain's Sir Norman Foster are designing arty bus shelters and kiosks with backlit displays. Backlighting, introduced in Europe by Decaux and More, and plastic poster skins have vastly improved colour and contrast.

Movement is possible too. Smirnoff used new multi-image printing to make a spider, seen through a vodka bottle, appear to crawl up a man's back. And Disney advertised its «101 Dalmatians» video on bus shelters with the sound of puppies barking.

This sort of innovation has attracted a new class of advertiser. Recent data from Concord, a poster buyer, shows that in Britain, alcohol and tobacco have been replaced by entertainment, clothing and financial services as the big outdoor advertisers, like car makers, are using it in new ways. BMV ran a "teasers' campaign in Britain exclusively on bus shelters.

Particularly attractive to the new advertisers is street furniture, he fastest growing segment of the outdoor market. It accounts for some 20% in Europe and about 5% in America.

From The Economist

Задания к тексту

1) Найдите соответствующие объяснения английских слов и дайте их русские эквиваленты.

1. teaser advertisement 2.prime-time 3.innovation 4.display 5.to work out

a. the time when most people are watching television, the cost of advertising is at its most expensive

b. an advertisement that is used to get the public interested by giving very little information about the product

c. to calculate an amount

d. new idea, method of invention

e. an attractive arrangements of objects for people to look at or buy in the shop

2) Найдите в тексте эквиваленты для следующих выражений:

a. рекламные щиты и плакаты

b. затраты на рекламу

c. размещение рекламы

d. быстро растущие сегменты рынка

e. побуждать клиентов рассматривать альтернативу

f. проводить рекламу с интригующим сюжетом привлечь рекламодателей

g. увеличить долю рынка в два раза h. подсчитать затраты

3) Переведите следующие предложения из текста на русский язык, определите в каждом из них видовременную форму глагола-сказуемого.

a. Outdoor advertising's appeal is growing as TV and print are losing theirs.

b. In Britain, a 30-second prime-time TV slot costs over $100,000.

c. Disney advertised its "101 Dalmatians" video on bus shelters with the sound of puppies barking.

d. This sort of innovation has attracted a new class of advertisers.

Контрольная работа № 3.

Задание 1. Put the sentences into Passive and translate them.

1. Einstein (to award) with the Nobel Prize.

1. Several writers (to include) into the panel of judges.

2. The presentation (to broadcast) across Europe 2 days ago.

3. The presenation of the new brand (to be ready) tomorrow by 7 o’clock.

4. The new progect (to show) to our sponsors in several weeks.

Задание 2. Correct the mistakes if there are any.

1. A new project is developed recently.

1. The design is chosen now.

2. Our boss is being talking on the phone now.

3. The model of a new car is being built.

4. The new product will have already been bought.

Задание 3. Make up sentences.

1. market research / carry / this week / we

1. much / commercial / for / paid / money / was / new / the

2. are / presenations / his / interesting / very

3. people / to / see / being / came / many / tested / cars

4. interest / the / money / money / paid / is / we

Задание 4. Choose the right verb-form

1. Ususally the new leaflets are sent / are being sent / will have been sent by mail.

1. A new commercial was been / has been / is being created recently

2. Now advertising is placed / has placed / will be placed on hoardings.

3. Come! Free samples of the new product are given / are being given / will be being given on streets, we can take them.

4. Our designer’s new idea was been / is being / hasn’t been explained yet.

Задание 5. Translate into English.

Модель новой машины была показана на выставке в Москве. Она привлекла внимание клиентов, и нам удалось заключить несколько крупных контрактов. Мы планируем расширить производство и экспортировать новый продукт в Финляндию. Мы надеемся получить большие прибыли.

Задание 6. Текст «Advertising»

Advertisers tend to think big and this is why they’re always coming in for criticism. Their critics seem to resent them because they have a flair for self-promotion and because they have much money to throw around. Why don’t they stop advertising and reduce the price of their goods? After all, it’s the consumer who pays...

The poor old consumer! He’d have to pay a great deal more if advertising didn’t create mass markets for products. It’s precisely because of the advertising that consumer goods are so cheap. But we get the wrong idea if we think that the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of knowledge we have about household goods derives largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existing ones.

Lots of people pretend they never read advertisements, but this claim may be seriously doubted. It’s hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be without advertisements. Would you enjoy gazing at a blank wall or reading railway bye-laws while waiting for a train? Would you like to read only closely-printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities.

We must not forget, either, that advertisement makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!

Задания к тексту:

1. Выберите выражения, не противоречащие тексту:

1. Advertising is an insiduous form of brainwashing.

2. Advertising makes railway stations brighter.

3. One of the main functions of advertising is to inform.

4. Iit’s the consumer who pays for advertising

5. Advertising is the main source of revenue for mass-media

6. Advertising cheapens the quality of life: most advertisings are in a poor taste.

7. Advertising creates demand for the things we don’t need.

8. Advertising shockingly interrupts our favourite TV programmes.

9. Advertising creates mass markets – therefore goods are cheap.

10. Some claim they never read advertisements: doubtful.

2. Найдите русские эквиваленты следующих слов и выражений:

Hoarding потребитель

Revenue мелодия из рекламы

Blank ужас, неприятность

Consumer убеждать

Closely printed рекламный щит

Calamity бесплатный образец

Jingle телевизионная реклама

Eye-catching доход

Free samples привлекающий внимание

Commercial напечатанный рядом

Convince пустой, голый

3. Переведите письменно абзацы 3 и 4