Marketing mix

Product

Our product is a restaurant where you can not only eat with pleasure environment. The uniqueness is the space interior, location on the roof of the building in the center of the city. The customers can enjoy the view of the city due to the transparent wall and ceiling and the high of the building. Also they will surprise from the sky of stars’ projection and special space food. Our café is called «Space place». The café’s logo is…The main advantage is that we are the only one of its kind. Place The café is situated in the popular shopping center with a lot of people of our target audience.

Price

The price concludes all types of expenses and satisfies our customers. Different bonuses and discount can be developed in future. As for prices of our competitors, it will higher because our average bill will from 1000 rub.

Promotion

We are developing a huge marketing strategy which includes all types of advertising. The first place is occupied by mass media. Then are ad on the Internet, direct mail, different leaflets, may be round the planetarium and billboards. The competitors’ edges are brand awareness and brand loyalty.

C Luce hart of targeting

Strategy choice

Focus strategy. It is based on product uniqueness and narrow market segment.