- •Part III text 1. History of economics
- •Text 2. Money
- •American money
- •English money.
- •Text 3. The functions of money
- •Text 4. The role of banks in theory
- •Text 5. Central bank
- •Text 6. Finance
- •Text 7. Recruitment
- •Finance Analyst
- •Text 8. Job specification
- •Text 9. People in organization
- •Insert the correct verb.
- •Text 10. Behaviour patterns
- •Text 11. Dismissal procedure
- •Text 12. The company structure The Company Organization
- •Text 13. Board of directors
- •Text 14. What you need to become a successful leader
- •In both these examples a modal verb is used to express mild obligation or advice. What do the following verbs express?
- •Text 15. How to motivate your employees
- •Text 16. Meetings
- •Part IV text 1. Advertising in early western history
- •Text 2. Advertising
- •Text 3. Advertising and promotion
- •Text 4. Major methods of advertising and promotion How to Write Ads?
- •What Should You Write in Your Ads?
- •Major Methods of Advertising
- •An Example of the Definitions
- •Text 5. Adventages and disadventages of different advertising medium
- •Newspaper Advertising
- •Some Advantages in Newspaper Advertising
- •Some Disadvantages with Newspaper Advertising
- •Magazine Advertising
- •Direct Mail
- •Specialty Advertising
- •Conclusion
- •Text 6. Public relations and advertising
- •The Advertising Pyramid: a Guide to Setting Objectives
- •Text 8. Controvercial advertising
- •Text 9. The right design is the shortest way to success
- •Text 10. Does advertising make us too materialistic?
- •Text 11. Commercials aimed at kids
- •Text 12. Consumer behaviour from the advertising perspective
- •1. Explain, in your own words, why advertising people must understand the complexity of human behaviour.
- •2. What three processes is consumer behaviour governed by?
- •3. Explain your understanding of perception, learning and motivation.
- •Text 13. Advertising as a business
- •If you want to use English in a natural way, you should note down and learn expressions like these.
- •Text 14. What does it take to become an ad manager?
- •Text 15. Advertising as a career in the usa
- •Рекомендуемая литература
American money
American dollar is subdivided into one hundred cents. The dollars are issued by the Federal Reserve System, established by Congress in 1913. All the banknotes bear the words: In Cod We Trust.
On the face of American dollars one can see the portraits of the following famous persons:
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George Washington (1732—1799), the first President of the United States of America, who gave his name to the capital of the country. George Washington became the first President after the successful war of 13 British colonies for independence. After they won the war they formed 13 states and united to make the United States of America. Thus Independence was proclaimed on July 4, 1776.
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Abraham Lincoln (1809—1865), who was President from 1861 to 1865 after the war between the northern and southern states. It was he who proclaimed freedom of slaves of the south.
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Alexander Hamilton (1755—1804), a famous American statesman, who fought in the Independence War together with general George Washington. Later he became the first Secretary of the Treasury.
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Andrew Jackson (1767—1845), who was President of the USA from 1829 to 1837, when Texas won independence from Mexico.
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Ulysses Grant (1822—1885), who was President of the USA from 1869 to 1877 when the Centennial Exposition was held in Philadelphia.
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Benjamin Franklin (1706—1790), a very popular public figure, writer, diplomat and scientist. It was he who invented bifocal spectacles among many other things.
On the back of banknotes various famous buildings are a lured, such as:
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Lincoln Monument, one of the monuments in Washington
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US Treasury Building, in Washington
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White House, house of every President, except George Washington, who only planned the capital of the USA.
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US Capitol, which houses the Senate and the House of Representatives
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Independence Hall, in Philadelphia, where Independence of the 13 British colonies was proclaimed.
EXERCISES
Exercise 1. Translate into English:
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Именно он стал первым президентом страны.
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Это его портрет изображен на оборотной стороне этой банкноты.
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Именно в 1999 г. большинство стран Евросоюза перешли на евро.
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В этой, да именно в этой стране началось производство стали.
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Именно в Лондоне в 1851 г. проводилась первая всемирная выставка.
Exercise 2. Choose the correct voice form of the Verb given in brackets:
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The American dollar (subdivides, is subdivided) into 100 cents.
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The English pound (subdivides, is subdivided) into 100 pence.
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The dollar (issues, is issued) by the Federal Reserve System.
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On the back of many American banknotes various famous buildings (featured, are featured).
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It was Abraham Lincoln who (proclaimed, was proclaimed) freedom of slaves.
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All the banknotes (bear, are borne) the words «In God We Trust».
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The Federal Reserve System (established, was established) by Congress in 1913.
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Independence of the States (proclaimed, was proclaimed) on July 4,1776.
Exercise 3. Sum up what the text says about:
the issuer of American dollar notes the inscription on the face
the famous buildings on the back American coins
Exercise 4. Write what you know about the famous persons, whose portraits are featured on the face of American dollars: George Washington, Abraham Lincoln and Benjamin Franklin.
Exercise 5. Say what is unscripted on the face and on the back of Russian banknotes.