- •521600 «Экономика» (бакалавр)
- •Содержание
- •Введение
- •Find the English equivalents for the following words and expressions:
- •Translate into Russian:
- •Match the following:
- •Say whether these statements are true or false:
- •Point out the facts that turn out to be new for you
- •Find the English equivalents for the following words and expressions:
- •Translate into Russian:
- •Match the following:
- •Say whether these statements are true or false:
- •Discuss the following questions:
- •Give an outline of the text. Case 2 Part I
- •Find the English equivalents for the following words and expressions:
- •Translate into Russian:
- •Match the following:
- •Say whether these statements are true or false:
- •Put some questions to the text and answer them
- •Find the English equivalents for the following words and expressions:
- •Translate into Russian:
- •Match the following:
- •Say whether these statements are true or false:
- •Discuss the following questions:
- •Case 3 the toledo bicycle company: peddling into eastern europe
- •Find the English equivalents for the following words and expressions:
- •Translate into Russian:
- •Match the following:
- •Say whether these statements are true or false:
- •Discuss the following questions:
- •6. Think of some more questions to the text case 4
- •Find the English equivalents for the following words and expressions:
- •Translate into Russian:
- •Match the following:
- •Say whether these statements are true or false:
- •Discuss the following questions:
- •Make an outline of the article
- •Problems Taxing the Demon Weed:
- •Tobacco and Gray Market Activity
- •Find the English equivalents for the following words and expressions:
- •Translate into Russian:
- •Match the following:
- •Say whether these statements are true or false:
- •Discuss the following questions:
- •Think of some more questions to the text
- •Tonia motorbikes:
- •A case of chinese piracy
- •Find the English equivalents for the following words and expressions:
- •Translate into Russian:
- •Match the following:
- •Say whether these statements are true or false:
- •Discuss the following questions:
- •Case 7 pegasus footwear: trampling on religion
- •Find the English equivalents for the following words and expressions:
- •Translate into Russian:
- •Match the following:
- •Say whether these statements are true or false:
- •Discuss the following questions:
- •What is the main idea of the text? Bibliography
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Find the English equivalents for the following words and expressions:
прибыльность, стиль руководства, производственные операции, высшее звено управления, потребитель, стоимость производства, должность, изъятие товара из продажи, производство, работник, прямые затраты;
нанимать на работу, производить, работать в компании, призвать к
бойкоту, быть в продаже, получить повышение (в должности), управлять производственной деятельностью, влиять на рентабельность, отвечать за что-либо.
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Translate into Russian:
manufacturing, position, employee, top management, consumer, cost of production, direct costs, profitability, management style, manufacturing operations, product recall, top management ;
to be in charge of (to be responsible for), to be promoted, to employ, to manufacture (to produce), to be on sale, to call for a boycott, to be with a company, to oversee manufacturing operations, to affect profitability.
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Match the following:
1. contract a. costs
2. management b. manufacturing
3. manufacturing c. operations
4. direct d. style
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Say whether these statements are true or false:
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C.C. had no special training in business, but was appointed the regional manager due to his management style being visionary.
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Storeowners succeeded in persuading consumers that the design clearly spelled “air”.
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The whole affair sparked mass protests across the country and the event got full coverage in the local newspapers.
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The problem did not go away and so C.C. took a decision to recall the product.
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Discuss the following questions:
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What went wrong in this situation?
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Do you think that an early recall of the product would have headed off the problem?
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What would you recommend to C.C. and Pegasus?
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What is the main idea of the text? Bibliography
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Cases and Exercises in International Business / Charles A. Rarick, Andreas School of Business, Barry University, Prentice Hall, USA.