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English for Economists

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3.The major disadvantage of partnerships is that partners are legally liable for all … of the firm.

4.The partners together are … for all the firm’s liabilities.

5.Partnerships are not as easy to … as sole proprietorship.

6.In limited companies, ownership is represented by….

7.A board of directors has the responsibility of setting the enterprise’s …

8.If an incorporated business goes …, owners do not have to meet the liabilities with their own personal holdings.

9.Limited companies are … to federal and provincial income taxes.

10.Limited companies are … twice.

Ex. 3. Match the words in column A with their antonyms in column B.

A

 

B

1) borrow (v)

a)

income (n)

2) expenses (n)

b)

lend (v)

3) liabilities (n)

c)

fail (v)

4) survive (v)

d)

revenue (n)

5) costs (n)

e)

insider (n)

6) dissolve (v)

f)

assets (n)

7) lender (n)

g)

start up (v)

8) outsider (n)

h)

borrower (n)

Ex. 4. Match the words in column A with their English equivalents incolumnB.

 

A

 

B

1)

фондовая биржа

a)

assets

2)

акционер

b)

entity

3)

ценные бумаги

c)

expenses

4)

акция

d)

insurance

5)

право собственности

e)

lender

6)

доход

f)

liability

7)

ответственность

g)

liabilities

8)

кредитор

h)

ownership

9)

пассивы

i)

revenue

10)

активы

j)

securities

11)

дебитор

k)

shareholder

12)

страхование

l)

share

13)

расходы

m) borrower

14)

организация

n)

stock exchange

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Ex. 5. Fill in the missing word(s) in each of the following sentences. Choose from the alternatives beneath each sentence. The first has been done for you.

1.

The Board of Directors is responsible for deciding on and controlling the

 

strategy of a corporation or company.

 

 

 

a. workers;

b. directors;

c. cooperative.

 

2.

Small businesses depend on investors providing .................

capital.

 

a. venture;

b. individual;

c. cooperative.

 

3.

Investors are influenced by the projected ………….. on their capital.

 

a. market;

b. return;

c. rate.

 

4.

The capital needed to run a business is provided by ....................

.

 

a. a gain;

b. risk;

с. investment.

 

5.Rent and rates, which do not change as turnover volume changes, make up the ............. costs of a company.

 

a. fixed;

 

b. contribution;

с. variable.

6.

Materials and direct labour costs, which change as turnover volume

 

changes, make up the …………….. costs of a company.

 

a. fixed;

 

b. marginal;

с. variable.

7.

Every company must watch its …………… carefully if it is to avoid bank-

 

ruptcy.

 

 

 

 

a. market manager;

b. cash flow;

с. production line.

8.

The..................

account above whether the company is profitable or not.

 

a. profit and loss;

b. volume;

с. shareholder.

9.

Banks, require

.................

to guarantee а lоаn.

 

a. account;

 

b. shares;

c. securities.

10.The Stock Exchange deals with the purchase and sale of ................... .

 

a. stocks and shares;

b. bulls and bears; c. statements and invoices.

Ex. 6. Express in one word.

1.Having a responsibility or an obligation to do something, e.g. to pay a debt;

2.a person or organization to whom money is owed (for goods or services rendered, or as repayment of a loan);

3.to be insolvent: unable to pay debts;

4.everything of value owned by a business that can be used to produce goods, pay liabilities and so on;

5.to sell all the possessions of a bankrupt business;

6.money that a company will have to pay to someone else (bills, taxes, debts, interest and mortgage payments, etc.);

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7.money invested in a possibly risky new business;

8.the place in which a company does business: an office, shop, workshop, factory, warehouse, and so on;

9.to guarantee to buy an entire new share issue, if no one else wants it;

10.a proportion of the annual profits of a limited company, paid to shareholders.

Words for reference: dividend; premises; underwrite; liabilities; venture capital; liquidate; bankrupt; liability; creditor; assets.

Comprehension

Ex. 1. Read the information about four companies below and say which matches each of the following terms: a sole trader/sole proprietor; a partnership; a limited company; a plc.

1.Mike Gobb set up an art gallery last year. He owns the gallery and managers it by himself.

2.Craftplay is a medium-sized firm whose shares are available on the stock market.

3.Ovenclean went bankrupt last year, but its shareholders were not made responsible for all the money it owed.

4.Brothers Gianfranco and Giancarlo Belew recently set up an import-export company. They run the business together.

Ex. 2. Complete the sentences using information from the text.

1.Business entities can be grouped according to …

2.A single proprietorship is a business….

3.A sole proprietor often has to rely on….

4.The major disadvantage of partnerships is ….

5.If one of the partners cannot meet his share of the debts….

6.Complementary management skills are ….

7.Shareholders of corporations can only lose….

8.If an incorporated business goes bankrupt, owners….

9.Limited companies are subject to….

10.Limited companies are taxed twice: ….

Ex. 3. Say if the statements are true or false:

1.The revenues, expenses, assets and liabilities of the sole proprietorship are also the revenues, expenses, assets and liabilities of the owner.

2.A sole proprietorship cannot be dissolved as easily as it can be started.

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3.The major advantage of partnerships is that partners are legally liable for all debts of the firm.

4.Partnerships are as easy to dissolve as sole proprietorships.

5.Limited companies are the most risky from an owner’s point of view.

6.If an incorporated business goes bankrupt, owners have to meet the liabilities with their own personal holdings.

Ex. 4. Dwell on the following questions.

1.What are three most common types of business firm?

2.What factors affect the decision to choose a legal form of business?

3.What kind of firm is a sole proprietorship?

4.What is the proprietor solely responsible for?

5.How does a partnership differ from a proprietorship?

6.What is the procedure of starting a business as a limited company?

7.What are the advantages of doing business as a limited company?

8.What are the advantages and disadvantages of each type of business firm?

9.What is the most risky form of ownership? Why?

Ex. 5. Speak on three main forms of business organizations, their advantages and disadvantages.

Text 2

After reading the text comment:

on the functions of the board of directors;

on the company structure.

Shareholders, since they provide the capital, chooose the people who run company for them, i.e. the board of directors. The directors are appointed by the shareholders, normally at the company's annual general meeting, at which the chairman of the board will be expected to account for their stewardship during the previous year. The company's accounts will be presented to the shareholders at that time so they can judge for themselves whether or not the board has been successful.

The board of directors of a limited company is primarily responsible for determining the objectives and policies of a business. It is the directors who determine the direction the business is going to take. They will need to ensure that the necessary funds are available and will appoint key staff to which they will delegate the authority to run the business on a day-to-day basis. They will need to design an effective organisation structure so that there is both a chain of command linking one level of management with another and an effective

214

communication network so that instructions can be passed downward and information passed upward.

Most organisations have a hierachical or pyramidal structure, with one person or a group of people at the top, and an increasing nuber of people below them at each successive level. There is a clear line or chain of command running down the pyramid. All the people in the organization know what decisions they are able to make, who their superior (or boss) is (to whom they report), and who their immediate subordinates are (to whom) they can give instructions. It is the so called line structure.

Some people in an organization have colleagues who help them: for example, there might be an Assistant to the Marketing Manager. This is known as a staff position: its holder has no line authority, and is not integrated into the chain of command, unlike, for example, the Assistant Marketing Manager, who is nuber two in the marketing department.

Today, most large manufacturing organizations have a functional structure, including (among others) production, finance, marketing, sales, and personnel or human resources departments. This means, for example, that the production and marketing departments cannot take financial decisions without consulting the finance department.

If a company has matrix structure work is structured around specific projects, products or customer groups. People with variet backgrounds are assigned together because the expertise is required for the project or to serve the customers. The assigmnets may be temporary or long-term.

Text 3

Read the text and answer the following questions:

1.What is the difference between a limited company and a public limited company?

2.What is flotation?

3.What are the steps of flotation?

4.What details does the company propectus include? What are potential investors supposed to do?

5.What occurs on the day of flotation?

6.What does the underwrite guarantee?

7.What happens to the price of the shares if the share issue was underor oversubscribed?

Flotation

Companies in the private sector consist of two basic types: public and private. Public companies in general are large scale organizations such as banks,

215

insuarance companies and privatised companies. The nubber of public companies are fewere than that of private companies. Private companies on the wholw are smaller or family-run business.

The difference between public and private firms on paper at least, can be found in their manners the word “limited” (often shortened to “Ltd”) after a company’s name shows that it is private. On the other hand, the status of a public company is shown by the letters “plc” after its name. This is short for “public limited company”. In practice, however, the real difference between the two arises from the fact that private companies cannot raise money by selling shares, in contrast to public companies which can do so by issuing shares and bonds to be offered for sale on the stock Exchange.

A public limited company (plc) is the only type of business organisation whose shares can be traded on the stock market. The process of becoming a public limited company is commonly reffered to as flotation – the shares in the company are “floated” on the stock market.

When a company decides to float on the market it will appoint a financial advisor, usually a merchant bank, to help it through the process. The key role of the advisor will be also to advise on the prise at which shares are to be offered for sale. Once an offer price has been decided, a glossy prospectus will be produced to aid the sale of the firm’s shares. The prospectus will include details of:

what the firm plans to do with the money it is trying to raise;

a fully audited financial statement of the firm’s current financial position and history;

details of where the shares being offered to the market are coming from

– they may be newly created shares or alternatively shares that are

owned by existing shareholders.

The prospectus will also include an application form, to be filled out by anyone wishing to purchase shares. Those applying will fill out the form, stating how many shares they wish to purchase and send off a cheque to cover the cost of those shares. On the day of flotation, the results of the application process will be announced. The company will declare how many of the shares being offered have been sold, with any unsold shares being purchased by the underwriter.

Each new share will be underwritten, usually by the bank offereing advice to the company floating. The underwriter will charge a fee, which is often set as a percentage of the sum the company hopes to raise by floating. In return, the underwriter will guarantee to buy any shares that are unsold from the original application process.

216

Immediately the resultts of the isssue have been publicized, trading in shares is likely to start on the market. The original issue price will be the stating price, but this may change dramatically within minutes, particularly if the share issue was under or oversubscribed. An oversubscribed offer will see investors looking to offload their overpriced shares in an attempt to cut their lossses.

WRITING

Describing Company Structure

The typical structure of the company looks like that:

Board of Directors with a Chairman (GB) or President (US)

Managing Director (GB)

or

Chief Executive Officer (US)

Production

Marketing Finance

Research &

Personnel

 

 

 

 

 

 

Development

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Sales

 

 

 

 

 

 

Market

Advertising

Financial

Accounting

Research

 

& Promotion

Management

 

 

The most common words for describing structure are:

 

consist of contains

includes

is composed of

 

 

is made up of

is diveded into

 

 

 

e.g. The company consists of five main departments.

 

 

 

The marketing department is made up of three units.

 

 

 

The sales department is divided into two sections.

 

 

 

 

 

 

 

to be in charge of to support or to be supported by

to be accountable to

 

 

to be responsible for

to assist or to be assisted by

 

e.g. The marketing department is in charge of the sales force.

The marketing department is responsible for advertising, sales promotion and market research.

217

The five department heads are accoutable to the Managing Director.

Now write a description of either the organisation chart above, or a company you know, in about 100–150 words.

TRANSLATION

A. Translate from English into Russian.

Business entities can be grouped according to the type of business activity they perform.

1.Service companies perform services for a fee. This group includes companies such as accounting firms, law firms, repair shops, and many others.

2.Merchandising companies purchase goods that are ready for sale and sell them to customers. They include such companies as auto dealer-ships, clothing stores, and supermarkets.

3.Manufacturing companies buy materials, convert them into products, and then sell the products to the companies or to the final customer. Examples are steel miles, auto manufacturers, and so on.

Most of the British companies are private. The number of state owned companies as telecommunications, water, gas has been decreased lately.

Companies in the private sector consist of two basic types: public and private. Public companies in general are large scale organizations such as banks, insurance companies and privatised companies. The number of public companies are fewer than that of private companies. Private companies on the whole are smaller or family-run business.

The difference between public and private firms on paper at least, can be found in their names the word “limited” (often shortened to “Ltd”) after a company’s name shows that it is private. On the other hand, the status of a public company is shown by the letters “plc” after its name. This is short for “public limited company”. In practice, however, the real difference between the two arises from the fact that private companies cannot raise money by selling shares, in contract to public companies which can do so by issuing shares and bonds to be offered for sale on the stock Exchange.

The size of the company is often measured in terms of its assets. Two major categories of assets are current assets and fixed assets. Fixed assets include property, plant and equipment. Current asets generally consist of cash, marketable securities, receivables, inventories and prepayments.

B. Translate from Russian into English.

218

Основными социально-экономическими формами организации предпринимательства являются: единоличное владение, партнерство и корпорация. Единоличное владение основано на собственности одного лица или его семьи. Его признаками являются: неограниченная ответственность; ограниченные возможности; максимальная гибкость и оперативность.

Партнерство базируется на собственности нескольких человек или семей. Основными признаками являются: неограниченная ответственность; ограниченные возможности; временный характер соглашения, разделения вклада, труда и доли доходов.

Корпорация представляет собой объединение собственности множества субъектов. Основной способ объединения – выпуск акций. Характерными признаками корпорации являются: широкие возможности в связи с привлечением капитала других юридических и физических лиц; длительность участия; ограниченная гибкость (действие устава).

LISTENING

You’ll hear a radio discussion in which a business consultant, Robert, and an industrial correspondent, Jane, are asked by the radio programme host what they think about the company.

A.Listen to the recording for the first time and tick which of the following general topics are mentioned:

bureaucracy at work;

staff promotion systems;

management elections by the workers;

the design of Semco’s factory buildings;

the success of large corporations.

B. Listen carefully for a second time and mark whether the statements below are true or false.

1.The industrial assembly line system has a further 100 years’ life in it.

2.Democratic values of public life are limited in some countries.

3.Managers are evaluated by their employees.

4.Managers from outside the company are always welcome.

5.Employees have developed a sense of responsibility.

6.The associates just walk around the factory doing what they like.

7.Many companies have not survived the high inflationary period.

8.IBM has not been following Semco’s example.

9.Hundreds of companies have been eager to try out new ideas.

219

10.Corporate executives are eager to try.

SPEAKING

A.

a)Read the interview with Thomas Whillhite Can-Am’s International Vice President.

b)Act out the conversation.

 

Interview with Willhite

Interviewer:

Mr Willhite, what's your position in Can-Am?

Willhite:

I'm International Vice President

Interviewer:

You're responsible for export sales.

Willhite:

That's right.

Interviewer:

What type of company is Car Am?

Willhite:

We're a multinational corporate. We manufacture and market

Interviewer:

sporting goods.

Where are your Headquarters

Willhite:

In Toronto.

Interviewer:

You say you manufacture sporting goods...

Willhite:

Yes...

Interviewer:

What are your main product lines?

Willhite:

Well, we specialize in baseball and football equipment that's

Interviewer:

American football, of course.

You're competing against US Corporations like Donzis and

Willhite:

Wilson. What's Can-Am's position in the market''

We'reseventh. TherearesixbigAmericancompanies, andthenus.

Interviewer:

How important are your export markets to you?

Willhite:

They're very important. Canada is a big country but a small mar-

Interviewer:

ket. 75% of our annual revenue comes fromexport sales.

75% - that's very high.

Willhite:

Yes, well we sell a lot in the States.

Interviewer:

And what about Europe?

Willhite:

The European market is very important to us. Interest is

Interviewer:

growing fast over there.

Especially in Britain.

Willhite:

Yes, but also in France and Germany... Finland. Europe is a

 

growth market. Interviewer You have a European distribu-

Willhite:

tor, don't you?

That's right - Touchline Trading.

220

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