Vocabulary Global company

1. Discuss the questions.

1. Do you usually buy the products of the same brand? Why? Why not?

2. What global companies can you think of? What industries are they in?

3. Do global companies do more harm than good?

2. When a company globalised, it tries to choose the best method to enter its overseas markets. Match the methods below to the definitions.

1.	acquisition	a)	a company partly or wholly owned by a parent company
2.	consortium	b)	giving someone the exclusive right to sell products in a certain area
3.	joint venture	c)	selling the right to a manufacturer’s trademark, usually in a foreign market
4.	franchising	d)	buying or taking over another company
5.	licensing	e)	a person or company who cooperates with a foreign company who wishes to enter the market
6.	local partner	f)	two or more companies join temporarily to carry out a large project
7.	subsidiary	g)	a group of companies in similar businesses working together

3. Complete the sentences with some of the methods listed above.

1. When the Japanese tyre group Bridgestone entered the US market, it made an ______________, buying the local production base of Firestone.

2. Wal-Mart, a US retail chain, entered the Mexican market by sitting up a 50-50 _______________ with a local Mexican retailer.

3. If a company wishes to enter the Chinese market, it usually looks for a ________________ who will cooperate in setting up a joint venture.

4. If a company is short of capital to expand overseas, it may prefer to have __________ or ___________ agreements with local businesses.

Listening

Tara Fashions

A.♫ Globalization 2.

Listen to a presentation about Tara Fashions. Discuss the structure of it. Complete the chart.

Tara Fashions

Where is the head office?	Cordoba Spain
What does it sell?
Who are its customers?
Annual turnover?
Annual net profits?
Workforce?
Number of stores: in Spain? in other European countries?
Strengths?
Career opportunities?
Future plans?

Speaking

Presentation: Global Company

1. Make a presentation of a global company and its operation in Russian market (Microsoft, Sony, McDonalds, Ford, Toyota, Iceberg, etc):

• What the brand’s main features do they maintain?

• How do they respond to local customer needs?

Presentation

is the practice of showing and explaining the content of a topic to an audience.

Plan:

1. Introduction

2. Presentation

3. Answering the questions

Remember!!!!

• Keep text to a minimum;

• Think positive;

• Tell stories;

• Keep your intro short and strong;

• Keep it slow and steady.

• How do they localize the brand elements?

• What guiding philosophy and advertising strategy do they use?

Use the headings in Exersice A (Listening) to help you prepare a presentation. Ask questions after your partner’s presentation.