- •Часть 1
- •Английский язык для делового общения
- •Unit 1 customers
- •Unit 1 customers
- •Unit 1 customers
- •IV. Test yourself Translate into English Give the definitions below Unit 1 customers Card 1
- •Customer repeat business facilities Unit 1 customers Card 2
- •Unit 1 customers Card 3
- •Unit 2 companies
- •I. Here is the list of English words and expressions from the Unit to be learnt:
- •Unit 2 companies
- •Unit 2 companies
- •IV. Test yourself Translate into English Give the definitions below Unit 2 companies Card 1
- •Competition salary trademark profit Unit 2 companies Card 2
- •Unit 2 companies Card 3
- •Unit 3 travel
- •I. Here is the list of English words and expressions from the Unit to be learnt:
- •Unit 3 travel
- •II. Here is the list of Russian equivalents of the words and expressions from the Unit to be learnt:
- •Unit 3 travel
- •III. Study the definitions of a few key words of the Unit:
- •IV. Test yourself Translate into English Give the definitions below Unit 3 travel Card 1
- •Unit 3 travel Card 2
- •Unit 3 travel Card 3
- •Social conventions guide colleague to experience Unit 4 troubleshooting
- •I. Here is the list of English words and expressions from the Unit to be learnt:
- •Unit 4 troubleshooting
- •II. Here is the list of Russian equivalents of the words and expressions from the Unit to be learnt:
- •Unit 4 troubleshooting
- •III. Study the definitions of a few key words of the Unit:
- •IV. Test yourself Translate into English Give the definitions below Unit 4 troubleshooting Card 1
- •Unit 4 troubleshooting Card 2
- •Unit 4 troubleshooting Card 3
- •Dealership advisory panel turnover goal Unit 5 company history
- •I. Here is the list of English words and expressions from the Unit to be learnt:
- •Unit 5 company history
- •II. Here is the list of Russian equivalents of the words and expressions from the Unit to be learnt:
- •Unit 5 company history
- •III. Study the definitions of a few key words of the Unit:
- •IV. Test yourself Translate into English Give the definitions below Unit 5 company history Card 1
- •Household name advertisement feature to launch Unit 5 company history Card 2
- •Benefit licence customer profile disposable Unit 5 company history Card 3
- •Innovation disposable advertising licence Unit 6 retailing
- •I. Here is the list of English words and expressions from the Unit to be learnt:
- •Unit 6 retailing
- •Unit 6 retailing
- •III. Study the definitions of a few key words of the Unit
- •IV. Test yourself Translate into English Give the definitions below Unit 6 retailing Card 1
- •Unit 6 retailing Card 2
- •Manufacturer door-to-door sales margin chain store Unit 6 retailing Card 3
- •Unit 7 product
- •I. Here is the list of English words and expressions from the Unit to be learnt:
- •Unit 7 product
- •Unit 7 product
- •III. Study the definitions of a few key words of the Unit:
- •IV. Test yourself Translate into English Give the definitions below Unit 7 product Card 1
- •Branded product advertising to launch feature Unit 7 product Card 2
- •UsPs brand feature invention Unit 7 product Card 3
- •Unit 8 people
- •I. Here is the list of English words and expressions from the Unit to be learnt:
- •Unit 8 people
- •Unit 8 people
- •III. Study the definitions of a few key words of the unit:
- •IV. Test yourself Translate into English Give the definitions below Unit 8 People Card 1
- •Unit 8 People Card 2
- •Unit 8 People Card 3
- •Unit 9 business environment
- •Unit 9 business environment
- •Unit 9 business environment
- •III. Study the definitions of a few key words of the Unit:
- •IV. Test yourself Translate into English Give the definitions below Unit 9 Business Environment Card 1
- •Unit 9 Business Environment Card 2
- •Unit 9 Business Environment Card 3
- •Infrastructure technology recession tax Unit 10 finance
- •Unit 10 finance
- •II. Here is the list of Russian equivalents of the words and expressions from the Unit to be learnt:
- •Unit 10 finance
- •III. Study the definitions of a few key words of the unit:
- •IV. Test yourself Translate into English Give the definitions below Unit 10 Finance Card 1
- •Interest rate stock liabilities overdraft Unit 10 Finance Card 2
- •Cost of living interest assets to draw up Unit 10 Finance Card 3
- •Overheads cost of living liabilities stock Unit 11 corporate responsibility
- •Unit 11 corporate responsibility
- •Unit 11 corporate responsibility
- •III. Study the definitions of a few key words of the Unit:
- •IV. Test yourself Translate into English Give the definitions below Unit 11 Corporate Responsibility Card 1
- •Unit 11 Corporate Responsibility Card 2
- •Unit 11 Corporate Responsibility Card 3
- •Unit 12 competition
- •Unit 12 competition
- •Unit 12 competition
- •III. Study the definitions of a few key words of the Unit:
- •IV. Test yourself Translate into English Give the definitions below Unit 12 Competition Card 1
- •Stock Exchange rival booming business open market Unit 12 Competition Card 2
- •Domestic market to float competitive edge relevant Unit 12 Competition Card 3
Unit 7 product
III. Study the definitions of a few key words of the Unit:
Advertisement – a picture, piece of film or piece of writing that is used to tell people publicly about a product or service in order to persuade them to buy it
Advertising – telling people about a product or service in order to persuade them to buy it
Benefit –an advantage that a particular product or service has
Branded products or goods have brand names and so can easily be recognized by their name or design
Customer Profile – a description of the typical customer likely to be interested in a particular product
Feature – an important part or aspect of something
Innovation – the introduction the new ideas or methods
Invention – a new product that was not available before
To Launch – to show or make a new product available for sale for the first time
USPs – the unique selling points – characters that make a product special and different from other similar one
IV. Test yourself Translate into English Give the definitions below Unit 7 product Card 1
похожие товары
отличительные свойства, характеристики
получать финансовую поддержку
рыночный инструмент
представление о торговой марке
лучший из представленных
товары ежедневного спроса
Четыре функции рекламы: информировать, убеждать, напоминать, стимулировать.
Новые технологии требуют больших инвестиций.
У каждого товара – своя целевая аудитория.
Не все изобретатели получают поддержку производителей.
Они опередили своих конкурентов по продажам.
Так как изобретатель применил новую технологию, спрос на его прибор вырос.
Мы должны начать кампанию по продвижению товара на рынке.
Branded product advertising to launch feature Unit 7 product Card 2
реклама, рекламировать
бракованный, дефектный
удобный в использовании
сырьё
товары длительного пользования
мотивировать, заинтересовывать
подчёркивать преимущество
Изобретатель может обратиться в суд, если его идею украли.
Отдел маркетинга должен постоянно думать о покупателе, для которого товар предназначен.
Британские фирмы не поддержали финансовое нововведение.
Реклама – это важный механизм маркетинга.
Целевая аудитория этого товара – подростки, поэтому реклама должна быть броской и яркой.
Рекламное агентство – это связующее звено между производителем товара и потребителем.
Рекламное объявление должно убедить покупателя расстаться с деньгами.
UsPs brand feature invention Unit 7 product Card 3
броская реклама
нововведение, новшество
портрет потребителя
оборот (капитала, товара)
уникальное торговое предложение
электроприбор
товары длительного срока пользования
На создание новой торговой марки ушло много времени.
Мы должны обогнать наших конкурентов и увеличить долю рынка.
Самое время провести рекламную кампанию и запустить в продажу новый товар.
Я уверен, что новый продукт будет пользоваться большим спросом на российском рынке.
Хорошая реклама должна показывать товар в действии.
В рекламе товара важно подчеркивать его выгоды и преимущества для покупателей.
Продукт был снят с продаж из-за большого количества бракованных товаров.
Customer profile advertisement benefit to launch