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Discussion

1 Are these sentences about the text true or false?

– You’ll still need a key to open the car door.

– You’ll no longer have a steering wheel.

– Sensors in the dashboard will measure your blood pressure.

– You won’t be able to fall asleep while driving.

– You won’t need to read traffic signs any more.

– You’ll still need good parking skills.

2 Which of the technical features described are already present in a car today, and which still have to be developed? Make a list.

Writing

1 Your boss sends you this email about the text «The car of the future». Write a reply.

Hi,

I read the attached article as part of my preparation for the forthcoming strategy meeting. The problem is I know very little about new technology. I’d like to know what you think of it as you are more involved in this area. Can you read it to me and let me know your opinion? Do you think the predictions are accurate? How far away from new technology are we?

Thanks for your help!

Chris

Feedback

1 Before you do the next task look up the meaning and pronunciation of the following words:

environmental awareness, to be environmentally-conscious, fuel consumption, recyclability, to manufacture, to be taxed, a speed limit, priority

2 Environmental awareness will become increasingly important in the future. How environmentally conscious are you?

1) A car’s fuel consumption is a key priority when I buy a car.

2) I consider the car’s recyclability when I decide which new car to buy.

3) I always find out if my car has been manufactured in a plant with an eco-audit.

4) Fuel should be highly taxed.

5) Introducing a speed limit on roads is a good idea.

  1. You work in the economic and environmental issues department of a major car manufacturer. You have heard that the government plans to introduce a speed limit on motorways in the future to come in line with the rest of Europe. You are meeting to discuss whether or not to support this measure.

Group A. You are for introducing a speed limit. Brainstorm arguments in favour of the speed limit.

Group B. You are against introducing a speed limit. Brainstorm arguments against the speed limit.

Listening

  1. Here are four comments about the future of cars. Match the speaker with the topic of their presentation.

a) the intelligent car of the future

b) telematics

c) new market possibilities in China

d) swivelling headlights

2 The vocabulary list below will help you to avoid difficulties of understanding.

telematics (n) – интегрированные средства обработки и передачи информации

swiveling (adj) – поворотный, вращающийся

headlights (n) – фары на передней части транспортного средства

joint venture (n) – совместное предприятие

convince (v) – убеждать, уверять

solid line (n) – сплошная линия

dotted line (n) – пунктирная линия

in favour of – в пользу

catch on (v) – завоевать популярность

Eleonora Gentile

Let’s now turn to new market opportunities. As you can see from the statistics here, the next big market is without doubt China. The level of car ownership is expected to rise to 50 million by the end of this decade. I’m absolutely certain that we need to expand operations in China now to meet this demand. There’s a good chance of forming a joint venture with the China Motor Company, and this is what I would like to look at in more detail. First of all, I’m going to show you a breakdown of the cost involved…

Uwe Schmidt

Let’s move on to the next slide. We are convinced there’s a good chance that we can increase sales by including swivelling headlights as standard equipment. The solid line represents sales with the headlights as standard. The dotted line indicates sales without, and the blue-coloured line shows potential sales with the lights as an optional extra. As you can see, offering the headlights as standard is clearly the best option. That’s why we think it’s highly probable that our main competitors will also follow this strategy.

Pascal Callabat

So, that brings me to the end of my talk today. It’s possible that you do not agree with all the points of view I presented today about the intelligent car of the future. You may feel afraid of the new technology and the fact that the car will make all the decisions that drivers now make. Let me conclude by saying there’s no doubt that the future means the end of driver self-determination in favour of the thinking car. Now, I’m sure you have some questions.

Cathy Epson

Hello. My name’s Cathy Epson from Elite Satallite. I’m here today to talk to you about the most significant development in driver comfort in the last ten years – telematics. I admit telematics has been slow to catch on, but we’re convinced that will change in the near future as a result of our new package. We are offering voice-activated navigation, constant traffic monitoring, and, of course, SOS assistance. I’d like you to sit back and relax while I show a short film which shows the benefits of our product.