- •6. Read the common arguments for and against television, arrange them into two columns. Agree or disagree:
- •1. Read the text and answer the questions:
- •2. Name the principal British newspapers. Say what kind of information they offer their readers.
- •3. Read the following extract and explain why Fleet Street is often called the home of the British Press.
- •6. Read the text once more. Use the information given in it while speaking about the Russian Press.
- •Active Vocabulary
- •1. Find the answers to the following:
- •2. Translate into Russian. Reproduce the situations in the text in which they are given.
- •3. Find the English equivalents in the text. Use them in sentences of your own.
- •1. Fill in the gaps with prepositions
- •2. Give the definitions of the following expressions:
- •3. Discuss the problem of «paparazzi» with your partners.
- •4. Read the text. What is it about? What is your variant of the title?
- •1. Answer the following questions.
- •2. Translate the following word combinations into Russian:
- •3. Find the English equivalents in the text. Use them in sentences of your own.
- •Active Vocabulary
- •1. Read the text and translate it into Russian consulting the essential vocabulary.
- •2. Answer the following questions:
- •3. Answer the questions by choosing one of the alternatives, explain your choice:
- •4. Practise asking questions. Imagine that you are an editor-in-chief and are interviewing an applicant for a job on your newspaper. Work in pairs:
- •5. Read the text without a dictionary. Sum it up in two sentences
- •6. Read the text consulting the notes given below. Make up a dialogue based on the text working in pairs:
- •7. Paraphrase the following sentences. Use the modal verb should.
- •8. Prepare an outline of the text.
- •1. Translate the following definitions:
- •2. Explain and expand on the following.
- •3. Give as many prefaces to the following dialogues as you can. The situation may concern the topic: Photojournalism.
- •4. Give the contents of the story in a nutshell.
- •5. Read this passage and answer the questions. Sum it up in one sentence.
- •Tv news and new technology
- •6. Render the following text into English.
- •Active Vocabulary
- •1. Answer the questions:
- •2. Find the English equivalents in the text. Use them in sentences of your own.
- •3. Write questions to go with these answers. Translate the questions and answers into Russian.
- •4. Complete the sentences.
- •6. Comment on the following:
- •Active Vocabulary
- •1. Find the English equivalents in the text.
- •2. Think of your own sentences with the following expressions.
- •3. Work in groups. Ask your partners which of these adjectives describe skills required of a journalist doing a live report best:
- •4. Answer these questions:
- •5. Render the following text into English.
- •1. Read the text and answer the following questions:
- •2. Match the words having the close meaning.
- •3. Match the words with their definitions.
- •4. Discuss similarities and differences between the «beat system» and «specialist system». When comparing them, use the following phrases:
- •5. Make the synopsis of the text.
- •2. Supply the missing formulas of invitation to the following replies.
- •3. Provide a natural conversational context for the following sentences.
- •4. You are to interview a tutor from Great Britain. He is going to visit your University. Be ready with your questions.
- •Active vocabulary
- •1. Answer the questions:
- •2. Read the following proverbs. Match them with their Russian equivalents. Make short stories to illustrate them.
- •3. Read the following extract and discuss it.
- •1. What is implied under the term « news style »? Find the definition in the text.
- •2. Explain and expand on the following.
- •1. Render the following sentences in your own words.
- •2. Rewrite this text in a form of an instruction.
- •1. People can find good and bad features in advertising. What do you think these features are? Read the information below and separate the ideas into two columns for good and bad points.
- •2. Name as many goals of advertising as you can and give examples of how they can be achieved.
- •3. Cut out (or copy) two recent advertisements: from a magazine or a newspaper. In each case, indicate which needs the ads are appealing to.
- •4. This is an advertisement for a new tv programme called "Wise Up". Read it and design an ad of your own. Think of the text for it. Attach photos or pictures.
- •5. Advertising, public relations, publicity. Differentiate. Use the following definitions.
- •6. Read the text. What is it about? What is your variant of the title? How many parts does the text consist of? What is each part about? Define the key sentence of each paragraph.
- •7. Choose any problem you are interested in and make a 5-minute report in class. Refer to different additional sources to make your report instructive and informative.
- •8. Summarize the information to be ready to speak on Advertising. Begin your work with writing a plan.
1. Translate the following definitions:
Timeliness - the images have meaning in the context of a recently published record of events.
Objectivity - the situation implied by the images is a fair and accurate representation of the events they depict in both content and tone.
Narrative - the images combine with other news elements to make facts relatable to the viewer or reader on a cultural level.
2. Explain and expand on the following.
Photojournalism is a form of journalism.
Photojournalism is distinguished from other close branches of photography.
The practice of illustrating news stories with photographs was made possible by printing innovations.
Camera enhancements have made picture taking easier.
3. Give as many prefaces to the following dialogues as you can. The situation may concern the topic: Photojournalism.
1) - Jane.
-Yes?
-Why don't you say something?
-I'm just trying to get over my astonishment.
- Is that the chief thing you feel - astonishment?
-Yes.
2) - He's been telling me. It's too terrible!
-Poor lady. It has been a great shock to her.
3) - You're looking fit!
-Really? That's a comfort.
-Barbara all right?
-Yes, full of ... fun.
-And the kids?
-Oh, tremendous.
4. Give the contents of the story in a nutshell.
5. Read this passage and answer the questions. Sum it up in one sentence.
1. What have technological developments in television news in the last twenty years been part of?
2. What have developments in transmitting pictures and sound brought about?
3. What is the basic concept behind the adoption of the technical marvels?
4. What helped reshaping the thinking as well as the duties of those who run TV news?
Tv news and new technology
Technological developments in television news in the last twenty years have been part of a widespread technological explosion in all media. Developments in transmitting pictures and sound have brought about the portable microwave, wireless telephones, mobile satellite transmitting and receiving dishes, CDs, computers, fiber optics, and digital networks. These technological developments have made it possible for television news outlets to report live and to cover just about anything that happens.
Adapting these technological tools to TV news has resulted in changes to the organizational policy, operational, budgetary, and personnel areas of the news department. The basic concept behind the adoption of these technical marvels is the idea that by using these tools skillfully, we ought to be able to gather, process, and deliver TV news better than ever before.
New technical capabilities also have helped reshape the thinking as well as the duties of those who run TV news. These executives broaden their coverage horizons with a much more wide-angle view of the world. This broadened scope of news as a part of the overall cable channel service to audiences - and its profitability for owners and stockholders - has changed both the role of news executives and their staff and the news they broadcast.