- •Частное учреждение образования
- •Contents
- •Предисловие
- •Содержание учебного материала
- •E c o n o m y
- •Money and its functions
- •Vocabulary
- •Money as a medium of exchange
- •Vocabulary
- •Word study
- •Final questionnaire
- •Who wants to be a millionaire?
- •Pre-reading activities
- •Discussion
- •Text 1 economy and economics
- •Vocabulary
- •Word study
- •Ex. 9. Make up sentences from the jumbled words.
- •Limited resources: the need to choose
- •Final questionnaire
- •Unit 3 theories of economics
- •The first modern economists
- •Vocabulary
- •Ex. 2. Use the following words to complete the sentences below.
- •Ex. 5. Translate into Russian in written form. Economic Individualism – Laissez-Faire
- •Comprehension Ex. 6. Say if the sentences are true or false. Correct the false ones.
- •Ex. 7. Answer the questions.
- •Classical school of economics
- •Vocabulary
- •Ex.9. Match the verbs on the right with the nouns on the left.
- •Ex. 13. These are the answers to the questions. What are the questions?
- •Adam smith and “the wealth of nations”
- •Unit 4 levels of economics
- •Microeconomics versus macroeconomics
- •Vocabulary
- •Unit 5 main economic laws discussion
- •Text 1 the law of demand
- •Vocabulary
- •Vocabulary
- •Unit 6 economic systems
- •Word study exercises
- •2) Выделять, назначать
- •Allocation n 1) распределение, размещение
- •Ex. 2. Match the words with their definitions.
- •Ex. 4.Match the verbs in column a with the nouns in column b. A b to allocate available resources
- •Comprehension
- •Ex. 8. Put the questions to the words in italics.
- •Text 2 command or planned economy
- •Vocabulary
- •Word study
- •Advantage – disadvantage
- •What does prefix dis-mean in the English word-building? Can you give some more examples of this rule?
- •Ex. 16. What are the synonyms from the text of the following words?
- •Comprehension
- •Text 3 free market economy
- •Vocabulary
- •Text 4 mixed economy
- •Vocabulary
- •Word study
- •Put these words in the sentences given below.
- •Ex. 21. Fill in the gaps with prepositions.
- •A b
- •Comprehension
- •Questions for discussion
- •Final questionnaire
- •Traditional economy
- •Command economy
- •Free market and mixed economies
- •Why is business activity needed?
- •Vocabulary physical item – материальные предметы
- •At the previous lessons we have discussed the following issues:
- •Informal English
- •What is the aim of all business?
- •Text 2 levels of economic activity
- •Vocabulary
- •Ex. 14. Reading. Robyn Penrose, the managing director of a manufacturing company is
- •What is the key point that this extract is making about economies?
- •Infinitive Construction “to be (un)likely to do”
- •Business cycles
- •Vocabulary
- •Contraction
- •Recession
- •Expansion
- •What causes business cycles?
- •Vocabulary
- •Vocabulary
- •What is international trade
- •Vocabulary
- •Import – export
- •Vocabulary
- •Management
- •Art or science?
- •Vocabulary
- •Management by objectives
- •Vocabulary
- •Management as a profession
- •Vocabulary
- •Final questionnaire
- •Managing a multinational company
- •Vocabulary
- •Comprehension
- •Ex.7. Answer the questions.
- •Discussion
- •International differences discussion
- •Business travel abroad
- •Recruitment
- •Vocabulary
- •Some pieces of advice will help you to bear your job interview successfully
- •Vocabulary
- •Curriculum vitae
- •Curriculum Vitae
- •Out of work
- •Types of Meetings
- •Vocabulary
- •How to organize and conduct a meeting
- •Checking understanding, interrupting, referring back
- •Companies
- •Entrepreneur
- •Vocabulary
- •I left England with £5 and now I'm a multi-millionaire!
- •A sole proprietorship
- •Vocabulary
- •Partnership
- •Vocabulary
- •Corporation
- •Unit 7 talking about companies
- •Ex. 4. Match the words on the left with the words on the right.
- •Comprehension
- •Describing company structure
- •Vocabulary
- •Texts for reading
- •Управляемые самостоятельные работы студентов факультета экономики
- •The Witch of Wall Street
- •Vocabulary
- •Branch managers
- •Dx Communications – we succeed because we care.
- •0131 225 6755
- •4. A career in sales
- •2 Golf Road, Ellon, Aberdeenshire ab41 9at
- •Vocabulary
- •Imagine, you were him. What would you advise to your client?
- •Bibliography
Comprehension
Ex. 6. Say if these sentences are true or false. Correct the false ones.
1. In the countries of North America and north-west Europe management is largely based on
personal relations, intuition, emotion and sensitivity.
2. In Japan companies traditionally have a policy of promotion by seniority.
3. A 50-year-old Japanese manager, would be pleased to negotiate with well-educated, but
inexperienced American 20 years his junior.
4. In most Asian cultures only those bosses automatically achieve status, who is more likely to be
in his thirties or forties than in his fifties.
5. In northern cultures, the principle of pay-for-performance often successfully motivates sales
people.
Ex.7. Answer the questions.
1. What do companies have to be aware of if they want to be successful in foreign markets?
2. What is management largely based on in the countries of North America and north-west
Europe?
3. What countries are individualist?
4. Who automatically achieves status in most Latin and Asian cultures?
5. Why might a well-educated but inexperienced 30-year-old American have no respect in
Japan or Italy?
6. What principle often successfully motivates people in northern cultures?
7. Why was the American concept of pay-for-performance unpopular in Italy, and in Asia?
Discussion
1. Would you like to work for a company that had a pay-for-performance policy? Does this only
work for salespeople, or could it be extended to all jobs?
2. Do you believe that it is possible to sum up national characteristics in a few words? Is there
usually some (or a lot of) truth in such stereotypes? Or, on the contrary, do you find such
stereotyping dangerous?
Text 2
International differences discussion
Is it important for a firm to be international?
What factors can cause cultural misunderstanding?
What should manager know in order to avoid mistakes in international business?
Here are some other areas of potential cultural misunderstanding:
a. distance when talking to people: what is comfortable?
b. eye contact: how much of the time do people look directly at each other?
c. gesture: do people make lots of facial gestures? How much do they move their arms and hands?
d. greetings /goodbyes: do people shake hands every time? Are there fixed phrases to say?
e. humour: is this a good way of relaxing people? Or is it out of place in some contexts?
f. physical contact: how much do people touch each other?
g. presents: when should you give them? When should you open them? What should you say when you receive one?
h. rules of conversation and the role of silence: how long can people be silent before they feel uncomfortable? Is it acceptable to interrupt when others are speaking?
COMPREHENSION
Ex. 8. Which points above are referred to in this story?
Sally, a student, is working for a company abroad for work experience. The company has employees from all over the world. The head of the company, Henrik, invites Sally to a barbecue for his employees at his home, at 3 pm on Saturday.
She is the first to arrive, at exactly 3 o'clock. When the others arrive, some shake hands with each other. Some kiss on one cheek, others on both cheeks. Others arrive and say hello without kissing or shaking hands. (1___) Some bring wine or flowers, which the host does not open and puts to one side. Others bring nothing. (2___)
In conversations, some people move their arms around a lot and seem to make signs with their hands, others keep their hands by their sides. (3___) Some people do not let others finish what they are saying, and others say almost nothing; the people with them seem upset and move away when they can. (4___) Some people look directly at the person they are talking to. Others look away more. (5___) Some touch the arm of the other person whenever they are speaking to them. (6___) She notices that some people seem to be slowly moving backwards across the garden as the conversation goes on, while the person with them is moving forward. (7___)
Later, somebody makes a joke but nobody laughs. Everyone goes quiet. (8___). People start saying goodbye and leaving.
Ex.9. Attitudes towards time can vary enormous.
Tick (/) the things this visitor to Busyville does right, and put a cross (X) by her mistakes.
In Busyville, people start work at eight, and officially finish at six, though many
managers stay much longer. There is a culture of presenteeism: being at work when you don't need to be.
There is a two-hour lunch break, and a lot of business is done over restaurant lunches. (Lunch is the main meal. The working breakfast is rare). There are no snacks between meals, just coffee, so eat properly at meal times.
As for punctuality, you can arrive up to 15 minutes 'late' for meetings. If invited to someone's house (unusual in business), arrive 15-30 minutes after the time given. Don't phone people at home about work, and don't phone them at all after 9 pm.
I phoned my contact in her office at 7.30 pm. (1___) I suggested a working breakfast the next morning. (2___) She wasn't keen, so I suggested lunch. (3___) We arranged to meet at her office at 12.30. I arrived at 12.45 (4___) and we went to a restaurant, where we had a very good discussion. That evening I wanted to check something, so I found her name in the phone book and phoned her at home. (5___) She was less friendly than at lunchtime. I said I would be back in Busyville in mid-August (6___). Not a good time, she said, so I suggested September. (7___)
SUPPLEMENTARY READING
Text 3