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PRESENTING A PRODUCT

KATE McKENNA

Ladies and gentlemen, thank you very much for coming this afternoon. In the next hour or so I'm going to introduce you to a completely new concept in toy manufac- ture. I shall begin by talking about the market research which led to the development of this product. Then I shall explain the technical developments, the production and our market- ing strategy. Finally I shall outline our recommendations as to now you can make this product a success in your territory. By the end of the hour you will be able to see why Bibury Systems are so committed to this new venture and why we are so confident that we can capture the American market. So let's begin with the background ...

... So to sum up, everything indicated that the market was ready for a hi-tech product, a product that would appeal to both parents and children, a product that lets the user decide the character of the toy. Ladies and gentlemen let me introduce a break-through in toy technology. Ladies and gentlemen, 1 give you "Big Boss".

To conclude the presentation we have seen that Big Boss can succeed in the American market. We have a product that can give the user more than anything else on the market. There is nothing that can touch it. Our competitors cannot deliver the technology. They cannot match our price and they can't compete with our television campaign. "Big Boss" is going to be coast to coast at peak hours every day in the new year. And how much are we spending on this campaign? Well, let's have a look at the individual territories.

Ladies and gentlemen, thank you for your attention. But ... but I would just like to say a few more words... I promise to keep it brief. I know that one or two of you have to leave now, but for those who can stay, it's time to relax. \Ve have prepared some refreshments so that you can talk informally about how we can work together to make Big Boss a success. The table that's over there has plenty of food on it! And hope to be able to spear to all of you before you leave. And once again, thank you very much for coming.

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