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Key Vocabulary Cloze

Key Vocabulary Five Key Vocabulary Seven

Companies often include details about their history in For nearly every type of there

their marketing literature, their annual reports and are many similar goods on the market. The

company presentations, in order to show that they are of a product are the things

and have that make it special and different from other similar

in their field. This can include products. A good , which

information about the or brings the product to the public's attention, should

person who started the company, and describe these USPs. The marketing department should

and have a in mind, that is the sort

in the company history. of person who will buy the product. When trying to sell a

product, it's important to give information about the

product's or characteristics,

and to emphasise the or

advantages of the product to the customer.

Key Vocabulary Six ^КеУ Vocabulary Eight

Retailing is the provision of or ^Most P^e°P^{le work because 1Не}У ^{need to earn a}

to the customer. ^{but топе}У ^{is not the оп|}У

buy goods directly from the ^{or reason w}^ P^e°P^{le work}'

or from a People get from different

^^ZZZZ^^ (the middleman), and make ^factors' ^{such as with}

their income from the or colleagues. that is your

difference, between the price they pay for the goods and Professional position, and

the price they sell the goods at to the ^doi^ ^Somethin9 ^well, can be important. Some

• companies really value their employees and see them as

is the place where customers can purchase goods, for ^{the сот}Р^апУ'^{5 main} •

I a or a Managing people well can lead to better results and

. Nowaday, many customers ^{for the сот}Р^апУ< ^{but this can}

are shopping from home: shopping by ^{be difficult to da Pe}°P^{le res}P^ond differently to different

. Some organisations give their

'is becoming very popular. " ^{workers freedom to devel}°P ^{their roles and otners don}'t-