- •Economic and management
- •Introduction
- •2. Allocation of study time
- •3. The content of the discipline
- •4. Educational-methodical maintenance of discipline.
- •4.1. List of basic and additional literature.
- •4.2. A list of the main forms and methods of training and control of educational achievements.
- •4.3. The list of guidelines and technical training.
- •4.3.1 Methodological support independent work
- •4.3.2 Logistics discipline
- •5. The rating system of control of knowledge of students.Assessment criteria on students1 knowledge:
- •6. Form for the description of the module
- •2. Discipline data
- •3. Prerequisites
- •4.Postrequisites
- •5. Brief course description
- •6.Course content
- •6.1 Lectures Topics
- •6.2 Practical classes’ topics
- •7.Schedule of student’s output
- •8. Reference The basic literature
- •The additional literature:
- •9. Course policy Students are not allowed to
- •10.Knowledgeassessment
- •11.1 Approximate scheme of knowledge assessment during the course
- •11.2 Approximate scheme of the student’s grading at the exam
- •1.Economics as a science
- •1.1Why Study Economics?
- •1.2 The Scope of Economics
- •1.3 The Method of Economics
- •1.4 Appendix: How to Read and Understand Graphs
- •2. Economic systems
- •2.1 Economic Questions and Economic Systems
- •2.2 Production Possibilities Frontier
- •2.3 Comparative Advantage
- •3. Laws of market economy
- •3.1 Theory of Demand
- •Individual Demand
- •3.2 Theory of Supply
- •Individual Supply
- •3.3 Market Equilibrium
- •3.4 Government Intervention in the Market
- •4. The world economy
- •4.1 “Globalization”
- •4.2 Elements of the World Economy
- •4.3 Ways that Countries Interact
- •4.4 Policies that Affect Others
- •5 Indicators of economic efficiency
- •5.1 Indicators of economics efficiency
- •5.2 Business Cycle
- •4 Stages of the Business Cycle
- •5.3 Aggregate Demand and Supply
- •6. Management. Definitions and principles
- •6.1 Definition. Management function. Process of Management
- •6.2 Managerial Skills. Order of Management. Efficiency & Effectiveness
- •1 Division of Work:
- •7. Planning
- •7.1 Definition. Process of planning
- •7.2 Principles and types of planning
- •7.3 Group or sectional planning
- •8. Organizing
- •8.1 Definition of organizing. Fundamental concept of organizing.
- •Importance of Organizing
- •8.2 Importance of organizing.
- •Importance of organizing:
- •8.3 Process of organizing.
- •Motivation
- •9.1 Definition оf motivation
- •9.2 Qualities Of Motivation. Process of motivation
- •9.3 Six c’s of motivation. Basic model of motivation.
- •9.4 Theory of motivation. Case study
- •Controlling
- •Definition оf controlling. The Control Process
- •Establish Objectives and Standards. Measuring Actual Performance
- •10.3 Types of control
- •10.4 Organizational Control Systems
- •11 Marketing
- •11.1 Definition of marketing and marketing evolution
- •11.2 Marketing process
- •11.3 Marketing Approaches and Customer Orientation siva
- •Promotion
- •12.1 Definition of promotion and promotion objectives
- •12.2Developing And Managing An Advertising Program
- •12.3 Sales Promotion
- •13. Price
- •13.1 The Importance of Price
- •13.2 Pricing Considerations
- •Skimming Pricing Strategy (Gillette Mach3)
- •Penetration Pricing Strategy (Nintendo)
- •Intermediate Pricing Strategy
- •14. Sale and Distribution
- •14.1 Definition of sales and distribution
- •14.1 Definition of sales and distribution
- •14.2 Managing the sales force:
- •14.3 Methods of Selling and Channel Management and Channel strategy
- •Sales Policy.
- •15. Advertisement. Packing
- •15.1 Definition of advertising and packing
- •15.2 Advertising and Marketing
- •15.3 The main aspects of packing
- •1. Management. Definitions and principles
- •2. Evolution of management
- •A Defective Product
- •3. Organizations
- •Quality is not what you think
- •4. Goals of management
- •5. System approach
- •6. Internal and external environment
- •My Favourite Boss
- •7. Authorities and delegation
- •8. Individuals and team management
- •I think you'll like our new ... On the wall outside.
- •Coca Cola and Pepsi are both famous ... .
- •9. Planning
- •10. Organization
- •11. Motivation
- •12. Controlling
- •13. Communications
- •14. Decision making
- •Project
- •Insider trading
- •15. Management culture and ethics
- •The Unforgiving Demands of ‘Six Sigma’ Process Controls
- •Schedule of student’s output № 1
- •What it’s Like to be a Manager
- •Schedule of student’s output № 2
- •Schedule of student’s output № 3 media dependence on public relations
- •Vocabulary:
- •Schedule of student’s output № 4
- •Schedule of student’s output № 5
- •Schedule of student’s output №6
- •Schedule of student’s output № 7
- •Ethical Investing Linked to Lifestyle and Image
- •Schedule of student’s output № 8
- •Being Ethical
- •Schedule of student’s output №9
- •Schedule of student’s output №10
- •Questions for the interim control for the subject "Economics and management"
- •Tests to consolidate students' knowledge
- •Literature
13. Communications
Exercise 1.You are a student in the Management Faculty of Hadford University. The title of the first lecture is What is leadership?
1 Write a definition of leadership.
2 What other ideas will be in this lecture? Make some notes.
Exercise 2. Fill the gaps in these sentences with a suitable phrase: share with, specialize in, submit to, subscribe to, superior to, take into consideration, take over from, valid for, waste on, withdraw from
1. Does anyone in the department subscribe to The Economist?
2. There's no point in ... money ... radio commercials.
3. One of the factors that we should ... is the size of the market.
4. You should ... a copy of the report... head office.
5. I think we should try to ... our contract.
6. We believe that our product is ... theirs.
7. Can I... some of this work ... you?
8. Their agency ... public relations.
9. This guarantee seems to be ... every country except ours!
10. I'll... you if you need a break.
Exercise 3. Add the missing words to the puzzle:
claim, covers, inferior, warranty, minor, emergency, install, regardless, compensate, arisen, spare parts, guarantee, shortage, repair or replace, maintaining, merchandise. |
This is not a serious problem, it's only a ... fault.
We are rejecting the goods because we consider the quality to be ... .
If you have suffered any loss, we will of course ... you for this.
We intend to ... for the additional expenses we have incurred.
You don't need a qualified electrician to ... a computer printer.
A number of problems have ... since we bought the machine.
The delay is due to a ... of qualified staff.
As explained in our catalog, this program carries a 90-day ... .
As explained in our catalogue, this programme carries a 3-month ... .
The engineer is on call 24 hours a day if there is an ... .
There is a lack of ... for such an old machine.
We must have a computer system that works well, ... of the cost.
Their service department is responsible for ... the machine.
The service contract ... all repairs to the equipment.
Any ... that is faulty will be returned to the supplier.
Please ... these faulty items.
14. Decision making
Exercise 1. Match a word or a word partnership from box A with the explanation from box B. Translate the words or word partnerships from box A into Russian.
A |
B |
1. unit trust |
a) to place or be placed in a mutual, complementary, or reciprocal relationship |
2. portfolio |
b) an irrational preference of a sex |
3. to correlate |
c) unreliable in terms of ethics |
4. gender bias |
d) the complete investments held by an individual investor or by a financial organization |
5. lifestyle package |
e) an investment trust that issues units for public sale, the holders of which are creditors and not shareholders with their interests represented by a trust company independent of the issuing agency |
6. ethically unsound |
f) attitudes, habits, or possessions grouped together as a single unit and associated with a particular person or group |
Exercise 2. Create a sentence for the each word or word group given in Ex. 1.
Exercise 3. Role-play the dialogues with your group-mates.
