- •1. It is concerns to material needs:
- •2. The flexible price is:
- •3. Limitation of resources is means, that:
- •Exchange value;
- •The price;
- •Demand;
- •30. Surplus of the consumer is:
- •All answers are incorrect.
- •There is no true answer;
- •All answers are true.
- •All answers are true;
- •95. To what function of marketing concern studying the market, consumers, firm structure of the market, the internal environment
- •96. Why function of marketing is the organization of manufacture of the new goods, financially - technical supply, quality management of product
- •Management
- •97. Marketing function of marketing is assumes:
- •98. Function of management and the control is assumes
- •100. Maintenance of such variety of the goods that consumers could find the goods, in accuracy satisfying to their tastes is
- •101. The concept of perfection of manufacture approves, что
- •All answers are incorrect
- •All answers are incorrect
- •All answers are incorrect
- •145. Consumer goods which the buyer during a choice and purchases compares among themselves on parameters of suitability, the price, qualities and external registration is goods:
- •146. The goods of special demand are consumer goods:
- •All answers are incorrect
- •All answers are incorrect
- •All answers are incorrect
- •All answers are incorrect
- •197. All kinds of enterprise activity on sale of the goods and services to directly end users for their personal, instead of industrial consumption are characteristic for:
- •198. Wholesale dealers are subdivided in to:
- •199. The independent commercial organization which is having the right of the property on the sold goods – this is:
30. Surplus of the consumer is:
Difference between a ceiling price which the consumer is ready to pay for a commodity unit, its market price;
The sum of money which consumers pay for the goods;
Difference between a floor price which the consumer is ready to pay for a commodity unit, its market price;
The sum of money which manufacturers receive for the realized goods;
The sum of money which the consumer plans to pay for the goods.
31. The equilibrium price of the goods is:
The price under the which is not present either deficiency, or surplus;
The price established by the businessman;
The price established by the buyer;
The price established by the government;
All answers are true.
32. Demand of the separate consumer or the firm, reflecting their specific personal or industrial needs:
Demand individual;
Demand market;
Demand hidden;
Demand elastic;
Demand current.
33. The market is:
All answers are true;
Set of certificates of sale and purchase;
Interaction of a supply and demand;
Economic part of an exchange when the product exists as an exchange;
System of economic attitudes between the people, covering processes of manufacture, distribution, an exchange and consumption.
34. It is necessary to carry on object of market attitudes:
Money;
Businessman Vasilev;
Shareholder Peters;
Mechanic Ivanov;
Housewife Fedorova.
35. That joins in the infrastructure of the market:
All answers are true;
Banks;
Currency stock exchanges;
Labour exchanges;
Fairs.
36. The competition is:
All answers are true;
Struggle of manufacturers for reception of the highest profit;
Struggle of manufacturers for the right to buy the goods under lower prices;
Economic competitiveness for achievement of the best results in any field;
System of norms and the rules defining behaviour of functioning economic subjects.
37. The concept of the perfect competition assumes, that:
The goods which is let out by a lot of firms, are standardized;
In branch operate the big number of manufacturers of the goods which is letting out non-uniform production;
There is only one buyer of given production;
There is only one manufacturer of given production;
The information of sellers and buyers on the market is essentially limited.
38. Sale of identical production to different buyers under the different prices is:
Price discrimination;
Scientific and technical rivalry;
Not price discrimination;
Industrially-industrial rivalry;
All answers are true.
39. Quantity of a product which can and want to buy consumers under the given price at present:
Volume of demand;
Volume of the offer;
Market balance;
Income effect;
Substitution effect.
40. Any kind of activity directed on reception of the income, profit:
Business;
Work;
Management;
Marketing;
Manufacture.
41. A control system of the enterprise at which economic decisions are accepted on the basis of detailed studying the market with the purpose of submission of manufacture to market requirements:
Marketing;
Management;
Macroeconomic;
Tourism;
Business.
42. The contract (the license agreement) on use of a trade mark is:
Franchaizing;
Engineering;
Consulting;
Leasing;
Rating.
43. Constant costs are:
Expenses for the salary of the operating personnel, protection, percent under credits, amortization of the equipment;
Expenses for the salary of workers, protection, cost of raw material and the equipment;
Expenses for a payment of workers, amortization of the equipment, rent payments;
Expenses for raw material, the electric power, the rent, percent under the credit;
Rent payments, amortization of the equipment, expense for purchase of raw material.
44. Variable costs are:
Changing depending on change of volume of manufacture;
The expenses which are taking place without dependence from change of volume of manufacture;
Obvious and implicit costs;
Depreciation charges;
Alternative production costs.
45. Total costs are:
Constants and variable costs;
Obvious costs;
Economic costs;
Constant costs;
Variable costs.
46. Average costs are expenses on:
Total unit cost;
Unit of production;
Expenses of raw material for a unit of production;
The sum of a variable unit cost;
Constant costs counting upon a unit of production.
47. Average constant costs are:
Constant expenses counting upon a unit of production;
Expenses for raw material, the equipment, the salary;
Accounting expenses for a unit of production;
Economic unit cost;
Variable unit cost.
48. Limiting costs are:
Costs on manufacture of each additional unit of production;
Costs counting upon a unit of production;
Costs on production, which increase are done impossible with expansion of manufacture;
Expenses, less which the volume of manufacture is equal 0;
Average variable unit cost.
49. Constant costs are:
