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1. Answer the following questions. Give your reasons.

  1. Why do frontline managers have better information with which to make decisions?

  2. Where does responsibility reside in a top-down hierarchy?

  3. Who is the chief decision maker in traditional (pyramid) organizations?

  4. When are organizational tasks and responsibilities being relegated across the organization?

  5. What types of organizations are the rigid structures and systems of the past giving way to?

  6. Why are companies getting closer to their employees?

  7. What are rules and regulations in entrepreneurial companies designed to?

  8. What is an organization's culture?

  9. What is a discourse community?

  10. How does managerial communication depend on organization's culture?

2. Determine which of the following statements are true and which are false. Then put t or f in the blanks. Rewrite false statements to make them true.

  1. __ In traditional organizations, power and influence are not in the hands of the workers.

  2. __ In entrepreneurial organization the top manager is the chief decision maker.

  3. __ Information from the front lines fast filters backup the pyramidal structure and never distorted on the way.

  4. __The structure of the organization shifts, but the roles of those working inside the organization are not shifting.

  5. __Big corporations have successfully maintained entrepreneurial environments, often by centralizing and keeping units and divisions supervised.

  6. __ A sense of partnership is being fostered throughout the modern corporation.

  7. __ A new partnership is developing between the organization and its employees in traditional organizations.

  8. __An organization's culture is demonstrated in the organization's written rules and regulations.

  9. __An organization's culture is its values, attitudes, and philosophies.

  10. __ Messages that are consistent with the organization's culture have a greater chance of succeeding.

Assignments_____________________________________________________

1. Say what you have learned about:

1. power and influence in traditional organizations; 2. a new partnership; 3. an organization's culture.

2. Make a plan of the text in the form of questions.

3. Reproduce the text.

Vocabulary_______________________________________________________

Below is a list of terms that you could find in the text. Use this as a working list and add other terms that you figured out in the unit.

  1. enlightened - хорошо информированный; свободный от предрассудков и суеверий

  2. top-down hierarchy – нисходящая иерархия

  3. to reside - находиться

  4. chief - главный

  5. troop - группа людей, масса

  6. backup - обратная сторона

  7. distorted - искаженный, искривленный

  8. presumption - основание (для предположения), вероятность

  9. flat - плоский

  10. to relegate - передавать (дело, вопрос) для решения или исполнения (to - кому-л., куда-л.)

  11. to shift - изменять, менять

  12. rigid - несгибаемый, стойкий

  13. skill - навык

  14. versatile - изменчивый, многосторонний

  15. environment - окружение, окружающая обстановка

  16. to foster - поощрять, побуждать, стимулировать, одобрять

  17. to support - поддерживать

  18. entrepreneurial spirit – дух предпринимательства

  19. restrictive - сдерживающий (рост и т.п. ), препятствующий

  20. high-end retailer – высококачественный розничный торговец

  21. judgment - взгляд, мнение (как результат долгого и тщательного обдумывания ), суждение (of, about - на предмет чего-л., о чем-л. )

  22. chart - чертеж

  23. customer service - служба работы с покупателями

  24. independently - независимо

  25. discourse community – дискурсивное сообщество

  26. attitude - позиция; отношение

  27. to reveal – открывать, разоблачать

  28. assumption - принятие на себя ( обязанностей и т. п. ), вступление ( в должность )

  29. to constitute - составлять

  30. evidence - доказательство, подтверждение, свидетельство

  31. equality - равенство; паритетность, равноправие

  32. chain of command – цепочка соподчинённости

  33. deferential - почтительный, выказывающий почтение, уважение

  34. to float trial balloons - затягивать дело

  35. consistent - последовательный, стойкий

  36. to succeed - достигать цели, преуспевать ( in ), иметь успех

  37. ____________________________________________________________

  38. ____________________________________________________________

  39. ____________________________________________________________

  40. ____________________________________________________________

  41. ____________________________________________________________

Reading_________________________________________________________

Write out any terms that you did not understand in the reading. Look at its context, and try to figure out the meaning. Discuss these terms with your classmates.