Marketing_L11(2013-2014)

•  Direct-mail marke&ng

Direct marke&ng by

sending an o er, announcement, reminder, or other item to a person at a par&cular physical or virtual address.

•  Catalog marke&ng

Direct marke&ng through print, video, or digital catalogs that are mailed to select customers, made available in stores, or presented online.

•  Telephone marke&ng

Using the telephone to sell directly to customers.

•  Direct-response television (DRTV) marke&ng

Direct marke&ng via television, including direct-response television adver&sing (or infomercials) and home shopping channels.

Kiosk marke&ng

Redbox operates more than 24,000 DVD rental kiosks in supermarkets and fast-food outlets Na&onwide

New Digital Direct Marke&ng Technologies: mobile phone

marke&ng, podcasts and vodcasts, and interac&ve TV (iTV).

Online Marke&ng

Online Marke)ng Domains

Seeng Up for Online Marke2ng

Why Social media can be used by companies?

1.5 billion people are present on social media websites

Crucially impacted society

Increasing trend of awareness

among companies

Opportunity of conversa&on between companies and customers

Customers create community around niche interest topics

Poten&al tool to increase compe&&ve posi&on in market and maintain or reinforce the rela&onship with targeted customers

Definition of social media

Social media is “a group of Internet-based applica2ons that build on the ideological and technological founda2ons of Web 2.0, and allow the crea2on and exchange of user-generated content”

Overview of Social media

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